#7D689A is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7D689A works with other colors. Named schemes with #7D689A in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #7D689A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D689A at work across the surfaces designers actually ship.
:root {
--color-base: #7D689A;
--color-base-rgb: 125 104 154;
--color-base-oklch: oklch(55.7% 0.079 303.2);
--color-50: #F7F6F9;
--color-100: #EAE6EF;
--color-200: #D5CEDE;
--color-300: #B5ABC5;
--color-400: #9688AA;
--color-500: #77698C;
--color-600: #5F546D;
--color-700: #463F4F;
--color-800: #302C35;
--color-900: #1E1C21;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F7F6F9',
100: '#EAE6EF',
200: '#D5CEDE',
300: '#B5ABC5',
400: '#9688AA',
500: '#77698C',
600: '#5F546D',
700: '#463F4F',
800: '#302C35',
900: '#1E1C21',
},
}
$base: #7D689A; $base-ink: #FFFFFF; $base-50: #F7F6F9; $base-100: #EAE6EF; $base-200: #D5CEDE; $base-300: #B5ABC5; $base-400: #9688AA; $base-500: #77698C; $base-600: #5F546D; $base-700: #463F4F; $base-800: #302C35; $base-900: #1E1C21; $base-hover: #65537D; $base-subtle: #D9D4DF;
{
"color": {
"base": {
"value": "#7D689A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F6F9",
"type": "color"
},
"100": {
"value": "#EAE6EF",
"type": "color"
},
"200": {
"value": "#D5CEDE",
"type": "color"
},
"300": {
"value": "#B5ABC5",
"type": "color"
},
"400": {
"value": "#9688AA",
"type": "color"
},
"500": {
"value": "#77698C",
"type": "color"
},
"600": {
"value": "#5F546D",
"type": "color"
},
"700": {
"value": "#463F4F",
"type": "color"
},
"800": {
"value": "#302C35",
"type": "color"
},
"900": {
"value": "#1E1C21",
"type": "color"
}
}
}
}