#7D69AA is a mid-toned, cool purple. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7D69AA works with other colors. Named schemes with #7D69AA in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #7D69AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7D69AA at work across the surfaces designers actually ship.
:root {
--color-base: #7D69AA;
--color-base-rgb: 125 105 170;
--color-base-oklch: oklch(56.7% 0.100 297.3);
--color-50: #F6F5FA;
--color-100: #E8E5F1;
--color-200: #D2CBE2;
--color-300: #B0A6CA;
--color-400: #9082B0;
--color-500: #716293;
--color-600: #5A4F72;
--color-700: #433C53;
--color-800: #2E2A37;
--color-900: #1D1B22;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F6F5FA',
100: '#E8E5F1',
200: '#D2CBE2',
300: '#B0A6CA',
400: '#9082B0',
500: '#716293',
600: '#5A4F72',
700: '#433C53',
800: '#2E2A37',
900: '#1D1B22',
},
}
$base: #7D69AA; $base-ink: #FFFFFF; $base-50: #F6F5FA; $base-100: #E8E5F1; $base-200: #D2CBE2; $base-300: #B0A6CA; $base-400: #9082B0; $base-500: #716293; $base-600: #5A4F72; $base-700: #433C53; $base-800: #2E2A37; $base-900: #1D1B22; $base-hover: #624F8D; $base-subtle: #D9D4E3;
{
"color": {
"base": {
"value": "#7D69AA",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F6F5FA",
"type": "color"
},
"100": {
"value": "#E8E5F1",
"type": "color"
},
"200": {
"value": "#D2CBE2",
"type": "color"
},
"300": {
"value": "#B0A6CA",
"type": "color"
},
"400": {
"value": "#9082B0",
"type": "color"
},
"500": {
"value": "#716293",
"type": "color"
},
"600": {
"value": "#5A4F72",
"type": "color"
},
"700": {
"value": "#433C53",
"type": "color"
},
"800": {
"value": "#2E2A37",
"type": "color"
},
"900": {
"value": "#1D1B22",
"type": "color"
}
}
}
}