What color is #7D72AA?

#7D72AA is a medium, muted indigo. In RGB it is rgb(125, 114, 170), and in HSL hsl(252, 25%, 56%).

Is #7D72AA accessible as text?

On white, #7D72AA has a contrast ratio of 4.32:1 (fails WCAG AA for body text); on black it is 4.86:1 (passes). For text placed on #7D72AA, use black for the best readability.

What is the closest Tailwind color to #7D72AA?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #7D72AA?

#7D72AA pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #A0AB73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D72AA below.

Is #7D72AA good for buttons?

#7D72AA works well for buttons and highlights, but use black text on #7D72AA — white text only reaches 4.32:1, below the 4.5:1 needed for normal-size labels.

Is #7D72AA the same as CSS slategray?

No — #7D72AA is not the CSS named color slategray, but slategray (#708090) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7D72AA Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D72AA

Not just a swatch — here's how #7D72AA works with other colors. Named schemes with #7D72AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7D72AA Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7D72AA Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Nordic Calm Accent · 5 colors

Accent #7D72AA Secondary #AFB4B8 Surface #F1F2F0 Support #7F92A7 Anchor #2E3236

Very Peri keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Vintage Leather Lead · 5 colors

Lead #7D72AA Secondary #7E4632 Surface #EDD8C2 Accent #355248 Anchor #582237

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7D72AA Secondary #A6A3B8 Support #9D9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7D72AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 38/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 51/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 66/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 84/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 35/100

Low

Usable as a tinted surface in measured doses.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D72AA

For UI

For branding

For interior

For fashion

People also use #7D72AA with

Cadet Grey Amethyst Sage Green Gainsboro Gunmetal Gray

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 4.3:1. Use

Subtle surface Use #E6E5ED for cards and hover fills. Tint 80

Avoid beside #9173AB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D72AA at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D72AA;
  --color-base-rgb: 125 114 170;
  --color-base-oklch: oklch(58.4% 0.085 292.6);
  --color-50: #F6F5F9;
  --color-100: #E7E5F0;
  --color-200: #D0CCE0;
  --color-300: #AEA7C8;
  --color-400: #8D84AE;
  --color-500: #6D6490;
  --color-600: #585170;
  --color-700: #413D51;
  --color-800: #2D2A36;
  --color-900: #1D1B22;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F6F5F9',
    100: '#E7E5F0',
    200: '#D0CCE0',
    300: '#AEA7C8',
    400: '#8D84AE',
    500: '#6D6490',
    600: '#585170',
    700: '#413D51',
    800: '#2D2A36',
    900: '#1D1B22',
  },
}

$base: #7D72AA;
$base-ink: #141310;
$base-50: #F6F5F9;
$base-100: #E7E5F0;
$base-200: #D0CCE0;
$base-300: #AEA7C8;
$base-400: #8D84AE;
$base-500: #6D6490;
$base-600: #585170;
$base-700: #413D51;
$base-800: #2D2A36;
$base-900: #1D1B22;
$base-hover: #61568F;
$base-subtle: #DAD7E4;

{
    "color": {
        "base": {
            "value": "#7D72AA",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F6F5F9",
                "type": "color"
            },
            "100": {
                "value": "#E7E5F0",
                "type": "color"
            },
            "200": {
                "value": "#D0CCE0",
                "type": "color"
            },
            "300": {
                "value": "#AEA7C8",
                "type": "color"
            },
            "400": {
                "value": "#8D84AE",
                "type": "color"
            },
            "500": {
                "value": "#6D6490",
                "type": "color"
            },
            "600": {
                "value": "#585170",
                "type": "color"
            },
            "700": {
                "value": "#413D51",
                "type": "color"
            },
            "800": {
                "value": "#2D2A36",
                "type": "color"
            },
            "900": {
                "value": "#1D1B22",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D72AA

Color Lab

Pairs with #7D72AA

UI roles & guardrails

In real applications

Scales

Every model

Export