What color is #7D73BF?

#7D73BF is a medium indigo. In RGB it is rgb(125, 115, 191), and in HSL hsl(248, 37%, 60%).

Is #7D73BF accessible as text?

On white, #7D73BF has a contrast ratio of 4.14:1 (fails WCAG AA for body text); on black it is 5.08:1 (passes). For text placed on #7D73BF, use black for the best readability.

What is the closest Tailwind color to #7D73BF?

The nearest Tailwind CSS token is indigo-400 (#7C86FF).

What colors go well with #7D73BF?

#7D73BF pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #B5BF73. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7D73BF below.

Is #7D73BF good for buttons?

#7D73BF works well for buttons and highlights, but use black text on #7D73BF — white text only reaches 4.14:1, below the 4.5:1 needed for normal-size labels.

Is #7D73BF the same as CSS mediumpurple?

No — #7D73BF is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7D73BF Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7D73BF

Not just a swatch — here's how #7D73BF works with other colors. Named schemes with #7D73BF in its natural role, and a note on why the supporting colors balance it.

Coastal Morning Lead · 5 colors

Lead #7D73BF Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7D73BF Secondary #7E4633 Surface #EDD8C2 Accent #365247 Anchor #582238

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7D73BF Anchor #3B2923 Surface #F3E1D2 Accent #749F7C Secondary #3C3734

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Berry & Cream Lead · 5 colors

Lead #7D73BF Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7D73BF Secondary #A8A6C2 Support #9D9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #7D73BF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 32/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 48/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 48/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7D73BF

For UI

For branding

For interior

For fashion

People also use #7D73BF with

Iceberg Amethyst Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.5:1. Use

Subtle surface Use #E7E5F0 for cards and hover fills. Tint 80

Avoid beside #9673BF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7D73BF at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7D73BF;
  --color-base-rgb: 125 115 191;
  --color-base-oklch: oklch(59.7% 0.114 288.5);
  --color-50: #F5F4FA;
  --color-100: #E5E3F3;
  --color-200: #CBC7E5;
  --color-300: #A6A0CF;
  --color-400: #837AB8;
  --color-500: #635A9B;
  --color-600: #504A78;
  --color-700: #3C3856;
  --color-800: #2A2839;
  --color-900: #1B1A24;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F5F4FA',
    100: '#E5E3F3',
    200: '#CBC7E5',
    300: '#A6A0CF',
    400: '#837AB8',
    500: '#635A9B',
    600: '#504A78',
    700: '#3C3856',
    800: '#2A2839',
    900: '#1B1A24',
  },
}

$base: #7D73BF;
$base-ink: #141310;
$base-50: #F5F4FA;
$base-100: #E5E3F3;
$base-200: #CBC7E5;
$base-300: #A6A0CF;
$base-400: #837AB8;
$base-500: #635A9B;
$base-600: #504A78;
$base-700: #3C3856;
$base-800: #2A2839;
$base-900: #1B1A24;
$base-hover: #594DA8;
$base-subtle: #DAD8E9;

{
    "color": {
        "base": {
            "value": "#7D73BF",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F4FA",
                "type": "color"
            },
            "100": {
                "value": "#E5E3F3",
                "type": "color"
            },
            "200": {
                "value": "#CBC7E5",
                "type": "color"
            },
            "300": {
                "value": "#A6A0CF",
                "type": "color"
            },
            "400": {
                "value": "#837AB8",
                "type": "color"
            },
            "500": {
                "value": "#635A9B",
                "type": "color"
            },
            "600": {
                "value": "#504A78",
                "type": "color"
            },
            "700": {
                "value": "#3C3856",
                "type": "color"
            },
            "800": {
                "value": "#2A2839",
                "type": "color"
            },
            "900": {
                "value": "#1B1A24",
                "type": "color"
            }
        }
    }
}

Palettes built on #7D73BF

Color Lab

Pairs with #7D73BF

UI roles & guardrails

In real applications

Scales

Every model

Export