#7E4E98 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7E4E98 works with other colors. Named schemes with #7E4E98 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.
How #7E4E98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7E4E98 at work across the surfaces designers actually ship.
:root {
--color-base: #7E4E98;
--color-base-rgb: 126 78 152;
--color-base-oklch: oklch(50.9% 0.124 312.7);
--color-50: #F8F5FA;
--color-100: #EDE4F2;
--color-200: #DAC9E3;
--color-300: #BEA3CC;
--color-400: #A17FB3;
--color-500: #835E97;
--color-600: #674D75;
--color-700: #4B3A54;
--color-800: #332938;
--color-900: #201A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F8F5FA',
100: '#EDE4F2',
200: '#DAC9E3',
300: '#BEA3CC',
400: '#A17FB3',
500: '#835E97',
600: '#674D75',
700: '#4B3A54',
800: '#332938',
900: '#201A23',
},
}
$base: #7E4E98; $base-ink: #FFFFFF; $base-50: #F8F5FA; $base-100: #EDE4F2; $base-200: #DAC9E3; $base-300: #BEA3CC; $base-400: #A17FB3; $base-500: #835E97; $base-600: #674D75; $base-700: #4B3A54; $base-800: #332938; $base-900: #201A23; $base-hover: #653E79; $base-subtle: #D8CBDF;
{
"color": {
"base": {
"value": "#7E4E98",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F8F5FA",
"type": "color"
},
"100": {
"value": "#EDE4F2",
"type": "color"
},
"200": {
"value": "#DAC9E3",
"type": "color"
},
"300": {
"value": "#BEA3CC",
"type": "color"
},
"400": {
"value": "#A17FB3",
"type": "color"
},
"500": {
"value": "#835E97",
"type": "color"
},
"600": {
"value": "#674D75",
"type": "color"
},
"700": {
"value": "#4B3A54",
"type": "color"
},
"800": {
"value": "#332938",
"type": "color"
},
"900": {
"value": "#201A23",
"type": "color"
}
}
}
}