Nearest named color: Very Peri
#7E6691
#7E6691
Nearest named
Very Peri
Family
Purple
Lightness
55.0%
Chroma
0.071
Hue angle
309.6°
Temperature
Neutral-leaning
Contrast on white
5.00:1 · AA
Contrast on black
3.71:1 · AA Large
Web-safe
#666699
CSS oklch()
55% 0.07 310

#7E6691 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7E6691

Not just a swatch — here's how #7E6691 works with other colors. Named schemes with #7E6691 in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Very Peri sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #7E6691 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 46/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 50/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 44/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 69/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 50/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 19/100
Very low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 82/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 92/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7E6691

For UI
For branding
For interior
For fashion
People also use #7E6691 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 5.0:1. Use
Subtle surface Use #E5E1E8 for cards and hover fills. Tint 80
Avoid beside #8A668F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7E6691 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7E6691;
  --color-base-rgb: 126 102 145;
  --color-base-oklch: oklch(55.0% 0.071 309.6);
  --color-50: #F7F6F9;
  --color-100: #EBE7EE;
  --color-200: #D7CFDD;
  --color-300: #B9ADC3;
  --color-400: #9A8BA7;
  --color-500: #7C6B89;
  --color-600: #62566B;
  --color-700: #48414E;
  --color-800: #312C35;
  --color-900: #1F1C21;
  --color-on-base: #FFFFFF;
}