What color is #7E72BB?

#7E72BB is a medium indigo. In RGB it is rgb(126, 114, 187), and in HSL hsl(250, 35%, 59%).

Is #7E72BB accessible as text?

On white, #7E72BB has a contrast ratio of 4.19:1 (fails WCAG AA for body text); on black it is 5.01:1 (passes). For text placed on #7E72BB, use black for the best readability.

What is the closest Tailwind color to #7E72BB?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #7E72BB?

#7E72BB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #AFBB72. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #7E72BB below.

Is #7E72BB good for buttons?

#7E72BB works well for buttons and highlights, but use black text on #7E72BB — white text only reaches 4.19:1, below the 4.5:1 needed for normal-size labels.

Is #7E72BB the same as CSS mediumpurple?

No — #7E72BB is not the CSS named color mediumpurple, but mediumpurple (#9370DB) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#7E72BB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #7E72BB

Not just a swatch — here's how #7E72BB works with other colors. Named schemes with #7E72BB in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #7E72BB Surface #F5E5D7 Anchor #5C2141 Accent #E5C2C8 Secondary #332B2F

Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Coastal Morning Lead · 5 colors

Lead #7E72BB Accent #A5C4C3 Surface #E9D6BF Secondary #9AA0A1 Anchor #22334A

Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Vintage Leather Lead · 5 colors

Lead #7E72BB Secondary #7E4633 Surface #EDD8C2 Accent #355248 Anchor #582237

Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Dominant #7E72BB Anchor #3B2923 Surface #F3E1D2 Accent #749F7D Secondary #3C3734

Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #7E72BB Secondary #A8A5C0 Support #9D9088 Ink #18140F

Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.

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Color Lab

How #7E72BB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 34/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 49/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 41/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 58/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 49/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 30/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 28/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 85/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7E72BB

For UI

For branding

For interior

For fashion

People also use #7E72BB with

Iceberg Amethyst Dark Khaki Gainsboro Prussian Blue

UI roles & guardrails

Primary action Too mid-tone for a filled button — darken for the fill. AA Large

Body text Do not use for body copy on light surfaces. Avoid

Large display Fine for headings 24px+ on white. Pass

Background Pair with #141310 text at 4.4:1. Use

Subtle surface Use #E7E5EF for cards and hover fills. Tint 80

Avoid beside #9672BB — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7E72BB at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #7E72BB;
  --color-base-rgb: 126 114 187;
  --color-base-oklch: oklch(59.4% 0.110 290.2);
  --color-50: #F5F4FA;
  --color-100: #E6E3F2;
  --color-200: #CDC8E4;
  --color-300: #A9A1CE;
  --color-400: #867CB6;
  --color-500: #665C99;
  --color-600: #524B77;
  --color-700: #3E3956;
  --color-800: #2B2839;
  --color-900: #1B1A23;
  --color-on-base: #141310;
}

// tailwind.config.js
colors: {
  very-peri: {
    50: '#F5F4FA',
    100: '#E6E3F2',
    200: '#CDC8E4',
    300: '#A9A1CE',
    400: '#867CB6',
    500: '#665C99',
    600: '#524B77',
    700: '#3E3956',
    800: '#2B2839',
    900: '#1B1A23',
  },
}

$base: #7E72BB;
$base-ink: #141310;
$base-50: #F5F4FA;
$base-100: #E6E3F2;
$base-200: #CDC8E4;
$base-300: #A9A1CE;
$base-400: #867CB6;
$base-500: #665C99;
$base-600: #524B77;
$base-700: #3E3956;
$base-800: #2B2839;
$base-900: #1B1A23;
$base-hover: #5C4EA2;
$base-subtle: #DAD7E8;

{
    "color": {
        "base": {
            "value": "#7E72BB",
            "type": "color"
        },
        "onBase": {
            "value": "#141310",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F5F4FA",
                "type": "color"
            },
            "100": {
                "value": "#E6E3F2",
                "type": "color"
            },
            "200": {
                "value": "#CDC8E4",
                "type": "color"
            },
            "300": {
                "value": "#A9A1CE",
                "type": "color"
            },
            "400": {
                "value": "#867CB6",
                "type": "color"
            },
            "500": {
                "value": "#665C99",
                "type": "color"
            },
            "600": {
                "value": "#524B77",
                "type": "color"
            },
            "700": {
                "value": "#3E3956",
                "type": "color"
            },
            "800": {
                "value": "#2B2839",
                "type": "color"
            },
            "900": {
                "value": "#1B1A23",
                "type": "color"
            }
        }
    }
}

Palettes built on #7E72BB

Color Lab

Pairs with #7E72BB

UI roles & guardrails

In real applications

Scales

Every model

Export