Nearest named color: Falu Red
#7F150D
#7F150D
Nearest named
Falu Red
Family
Brown
Lightness
38.7%
Chroma
0.142
Hue angle
29.5°
Temperature
Warm
Contrast on white
10.42:1 · AAA
Contrast on black
1.78:1 · Fail
Web-safe
#660000
CSS oklch()
39% 0.14 30

#7F150D is a deep, warm orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #7F150D

Not just a swatch — here's how #7F150D works with other colors. Named schemes with #7F150D in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Falu Red as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Falu Red anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Falu Red plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Falu Red sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Falu Red is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Falu Red carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #7F150D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 89/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 63/100
High
Deep and grounding — anchors a layout, strong dark-mode base.
Naturalness 89/100
Very high
Organic, earthy character — at home in wellness, food and craft brands.
Vintage feel 53/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 65/100
High
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 38/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 70/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 17/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #7F150D

For UI
For branding
For interior
For fashion
People also use #7F150D with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 10.4:1. Use
Subtle surface Use #EFC7C4 for cards and hover fills. Tint 80
Avoid beside #7D3A0D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #7F150D at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #7F150D;
  --color-base-rgb: 127 21 13;
  --color-base-oklch: oklch(38.7% 0.142 29.5);
  --color-50: #FEF1F1;
  --color-100: #FCDBD9;
  --color-200: #F7BAB5;
  --color-300: #EC8A83;
  --color-400: #DC5F56;
  --color-500: #C23D33;
  --color-600: #93352E;
  --color-700: #682B27;
  --color-800: #44201D;
  --color-900: #2A1514;
  --color-on-base: #FFFFFF;
}