#7F2AA9 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7F2AA9 works with other colors. Named schemes with #7F2AA9 in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7F2AA9 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7F2AA9 at work across the surfaces designers actually ship.
:root {
--color-base: #7F2AA9;
--color-base-rgb: 127 42 169;
--color-base-oklch: oklch(47.4% 0.195 311.7);
--color-50: #F9F2FC;
--color-100: #EFDEF8;
--color-200: #DEBEEF;
--color-300: #C591DE;
--color-400: #AA67CB;
--color-500: #8C46AF;
--color-600: #6D3C86;
--color-700: #4F2F60;
--color-800: #35223F;
--color-900: #211627;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F9F2FC',
100: '#EFDEF8',
200: '#DEBEEF',
300: '#C591DE',
400: '#AA67CB',
500: '#8C46AF',
600: '#6D3C86',
700: '#4F2F60',
800: '#35223F',
900: '#211627',
},
}
$base: #7F2AA9; $base-ink: #FFFFFF; $base-50: #F9F2FC; $base-100: #EFDEF8; $base-200: #DEBEEF; $base-300: #C591DE; $base-400: #AA67CB; $base-500: #8C46AF; $base-600: #6D3C86; $base-700: #4F2F60; $base-800: #35223F; $base-900: #211627; $base-hover: #642186; $base-subtle: #D9BDE6;
{
"color": {
"base": {
"value": "#7F2AA9",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F2FC",
"type": "color"
},
"100": {
"value": "#EFDEF8",
"type": "color"
},
"200": {
"value": "#DEBEEF",
"type": "color"
},
"300": {
"value": "#C591DE",
"type": "color"
},
"400": {
"value": "#AA67CB",
"type": "color"
},
"500": {
"value": "#8C46AF",
"type": "color"
},
"600": {
"value": "#6D3C86",
"type": "color"
},
"700": {
"value": "#4F2F60",
"type": "color"
},
"800": {
"value": "#35223F",
"type": "color"
},
"900": {
"value": "#211627",
"type": "color"
}
}
}
}