#7F3CBD is a mid-toned, cool magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #7F3CBD works with other colors. Named schemes with #7F3CBD in its natural role, and a note on why the supporting colors balance it.
Grape sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Grape is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Grape.
Grape is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Grape carrying the quiet middle.
Grape opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Grape glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #7F3CBD actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7F3CBD at work across the surfaces designers actually ship.
:root {
--color-base: #7F3CBD;
--color-base-rgb: 127 60 189;
--color-base-oklch: oklch(50.8% 0.194 304.1);
--color-50: #F7F3FC;
--color-100: #EBDFF6;
--color-200: #D7C1EB;
--color-300: #B996D9;
--color-400: #9A6EC4;
--color-500: #7C4DA8;
--color-600: #624181;
--color-700: #48325C;
--color-800: #31243D;
--color-900: #1F1826;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
grape: {
50: '#F7F3FC',
100: '#EBDFF6',
200: '#D7C1EB',
300: '#B996D9',
400: '#9A6EC4',
500: '#7C4DA8',
600: '#624181',
700: '#48325C',
800: '#31243D',
900: '#1F1826',
},
}
$base: #7F3CBD; $base-ink: #FFFFFF; $base-50: #F7F3FC; $base-100: #EBDFF6; $base-200: #D7C1EB; $base-300: #B996D9; $base-400: #9A6EC4; $base-500: #7C4DA8; $base-600: #624181; $base-700: #48325C; $base-800: #31243D; $base-900: #1F1826; $base-hover: #663098; $base-subtle: #D8C9E7;
{
"color": {
"base": {
"value": "#7F3CBD",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F7F3FC",
"type": "color"
},
"100": {
"value": "#EBDFF6",
"type": "color"
},
"200": {
"value": "#D7C1EB",
"type": "color"
},
"300": {
"value": "#B996D9",
"type": "color"
},
"400": {
"value": "#9A6EC4",
"type": "color"
},
"500": {
"value": "#7C4DA8",
"type": "color"
},
"600": {
"value": "#624181",
"type": "color"
},
"700": {
"value": "#48325C",
"type": "color"
},
"800": {
"value": "#31243D",
"type": "color"
},
"900": {
"value": "#1F1826",
"type": "color"
}
}
}
}