#7F71BC is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #7F71BC works with other colors. Named schemes with #7F71BC in its natural role, and a note on why the supporting colors balance it.
Very Peri sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Very Peri opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Very Peri plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Very Peri anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Very Peri is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Very Peri carrying the quiet middle.
How #7F71BC actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #7F71BC at work across the surfaces designers actually ship.
:root {
--color-base: #7F71BC;
--color-base-rgb: 127 113 188;
--color-base-oklch: oklch(59.3% 0.113 291.1);
--color-50: #F5F4FA;
--color-100: #E6E3F2;
--color-200: #CDC8E5;
--color-300: #A9A0CF;
--color-400: #867BB7;
--color-500: #665B9A;
--color-600: #534A77;
--color-700: #3E3956;
--color-800: #2B2839;
--color-900: #1C1A23;
--color-on-base: #141310;
}
// tailwind.config.js
colors: {
very-peri: {
50: '#F5F4FA',
100: '#E6E3F2',
200: '#CDC8E5',
300: '#A9A0CF',
400: '#867BB7',
500: '#665B9A',
600: '#534A77',
700: '#3E3956',
800: '#2B2839',
900: '#1C1A23',
},
}
$base: #7F71BC; $base-ink: #141310; $base-50: #F5F4FA; $base-100: #E6E3F2; $base-200: #CDC8E5; $base-300: #A9A0CF; $base-400: #867BB7; $base-500: #665B9A; $base-600: #534A77; $base-700: #3E3956; $base-800: #2B2839; $base-900: #1C1A23; $base-hover: #5D4DA4; $base-subtle: #DAD7E8;
{
"color": {
"base": {
"value": "#7F71BC",
"type": "color"
},
"onBase": {
"value": "#141310",
"type": "color"
},
"scale": {
"50": {
"value": "#F5F4FA",
"type": "color"
},
"100": {
"value": "#E6E3F2",
"type": "color"
},
"200": {
"value": "#CDC8E5",
"type": "color"
},
"300": {
"value": "#A9A0CF",
"type": "color"
},
"400": {
"value": "#867BB7",
"type": "color"
},
"500": {
"value": "#665B9A",
"type": "color"
},
"600": {
"value": "#534A77",
"type": "color"
},
"700": {
"value": "#3E3956",
"type": "color"
},
"800": {
"value": "#2B2839",
"type": "color"
},
"900": {
"value": "#1C1A23",
"type": "color"
}
}
}
}