#80407D is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #80407D works with other colors. Named schemes with #80407D in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #80407D actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #80407D at work across the surfaces designers actually ship.
:root {
--color-base: #80407D;
--color-base-rgb: 128 64 125;
--color-base-oklch: oklch(47.5% 0.120 329.0);
--color-50: #FAF5FA;
--color-100: #F2E3F1;
--color-200: #E4C9E2;
--color-300: #CDA2CB;
--color-400: #B47EB2;
--color-500: #975D95;
--color-600: #754C73;
--color-700: #553A53;
--color-800: #382938;
--color-900: #231A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF5FA',
100: '#F2E3F1',
200: '#E4C9E2',
300: '#CDA2CB',
400: '#B47EB2',
500: '#975D95',
600: '#754C73',
700: '#553A53',
800: '#382938',
900: '#231A23',
},
}
$base: #80407D; $base-ink: #FFFFFF; $base-50: #FAF5FA; $base-100: #F2E3F1; $base-200: #E4C9E2; $base-300: #CDA2CB; $base-400: #B47EB2; $base-500: #975D95; $base-600: #754C73; $base-700: #553A53; $base-800: #382938; $base-900: #231A23; $base-hover: #673465; $base-subtle: #DBC4DA;
{
"color": {
"base": {
"value": "#80407D",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF5FA",
"type": "color"
},
"100": {
"value": "#F2E3F1",
"type": "color"
},
"200": {
"value": "#E4C9E2",
"type": "color"
},
"300": {
"value": "#CDA2CB",
"type": "color"
},
"400": {
"value": "#B47EB2",
"type": "color"
},
"500": {
"value": "#975D95",
"type": "color"
},
"600": {
"value": "#754C73",
"type": "color"
},
"700": {
"value": "#553A53",
"type": "color"
},
"800": {
"value": "#382938",
"type": "color"
},
"900": {
"value": "#231A23",
"type": "color"
}
}
}
}