Nearest named color: Plum
#80418B
#80418B
Nearest named
Plum
Family
Purple
Lightness
48.4%
Chroma
0.133
Hue angle
321.5°
Temperature
Neutral-leaning
Contrast on white
6.89:1 · AA
Contrast on black
2.70:1 · Fail
Web-safe
#993399
CSS oklch()
48% 0.13 321

#80418B is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #80418B

Not just a swatch — here's how #80418B works with other colors. Named schemes with #80418B in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Tech Product Signal · 5 colors

Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.

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Color Lab

How #80418B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 51/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 38/100
Low
Middle-weight — neither delicate nor heavy.
Depth 53/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 1/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 55/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 57/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 36/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 96/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #80418B

For UI
For branding
For interior
For fashion
People also use #80418B with

UI roles & guardrails

Primary action Safe as a filled button with white label. AA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 6.9:1. Use
Subtle surface Use #E6D8E8 for cards and hover fills. Tint 80
Avoid beside #8B417D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #80418B at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #80418B;
  --color-base-rgb: 128 65 139;
  --color-base-oklch: oklch(48.4% 0.133 321.5);
  --color-50: #F9F4FA;
  --color-100: #F0E3F2;
  --color-200: #E0C8E5;
  --color-300: #C8A0CF;
  --color-400: #AE7BB7;
  --color-500: #915B9A;
  --color-600: #714A77;
  --color-700: #523956;
  --color-800: #372839;
  --color-900: #221A23;
  --color-on-base: #FFFFFF;
}