Nearest named color: Plum
#804274
#804274
Nearest named
Plum
Family
Pink
Lightness
47.4%
Chroma
0.108
Hue angle
334.8°
Temperature
Warm
Contrast on white
7.12:1 · AAA
Contrast on black
2.61:1 · Fail
Web-safe
#993366
CSS oklch()
47% 0.11 335

#804274 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #804274

Not just a swatch — here's how #804274 works with other colors. Named schemes with #804274 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

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Color Lab

How #804274 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 40/100
Low
Middle-weight — neither delicate nor heavy.
Depth 53/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 5/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 67/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 60/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 29/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 91/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 21/100
Low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #804274

For UI
For branding
For interior
For fashion
People also use #804274 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 7.1:1. Use
Subtle surface Use #E7D8E4 for cards and hover fills. Tint 80
Avoid beside #80425F — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #804274 at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #804274;
  --color-base-rgb: 128 66 116;
  --color-base-oklch: oklch(47.4% 0.108 334.8);
  --color-50: #FAF5F9;
  --color-100: #F2E4EF;
  --color-200: #E3C9DE;
  --color-300: #CCA3C4;
  --color-400: #B37FA9;
  --color-500: #975E8B;
  --color-600: #754D6D;
  --color-700: #543A4F;
  --color-800: #382935;
  --color-900: #231A21;
  --color-on-base: #FFFFFF;
}