#804698 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #804698 works with other colors. Named schemes with #804698 in its natural role, and a note on why the supporting colors balance it.
Royal Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Royal Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Royal Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Royal Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Royal Purple carrying the quiet middle.
Royal Purple is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Royal Purple.
How #804698 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #804698 at work across the surfaces designers actually ship.
:root {
--color-base: #804698;
--color-base-rgb: 128 70 152;
--color-base-oklch: oklch(49.9% 0.138 315.1);
--color-50: #F9F4FA;
--color-100: #EEE3F3;
--color-200: #DCC7E5;
--color-300: #C1A0CF;
--color-400: #A57AB8;
--color-500: #875A9B;
--color-600: #6A4A78;
--color-700: #4D3856;
--color-800: #342839;
--color-900: #211A24;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
royal-purple: {
50: '#F9F4FA',
100: '#EEE3F3',
200: '#DCC7E5',
300: '#C1A0CF',
400: '#A57AB8',
500: '#875A9B',
600: '#6A4A78',
700: '#4D3856',
800: '#342839',
900: '#211A24',
},
}
$base: #804698; $base-ink: #FFFFFF; $base-50: #F9F4FA; $base-100: #EEE3F3; $base-200: #DCC7E5; $base-300: #C1A0CF; $base-400: #A57AB8; $base-500: #875A9B; $base-600: #6A4A78; $base-700: #4D3856; $base-800: #342839; $base-900: #211A24; $base-hover: #67397B; $base-subtle: #D9C8E0;
{
"color": {
"base": {
"value": "#804698",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FA",
"type": "color"
},
"100": {
"value": "#EEE3F3",
"type": "color"
},
"200": {
"value": "#DCC7E5",
"type": "color"
},
"300": {
"value": "#C1A0CF",
"type": "color"
},
"400": {
"value": "#A57AB8",
"type": "color"
},
"500": {
"value": "#875A9B",
"type": "color"
},
"600": {
"value": "#6A4A78",
"type": "color"
},
"700": {
"value": "#4D3856",
"type": "color"
},
"800": {
"value": "#342839",
"type": "color"
},
"900": {
"value": "#211A24",
"type": "color"
}
}
}
}