What color is #804E72?

#804E72 is a medium, muted magenta. In RGB it is rgb(128, 78, 114), and in HSL hsl(317, 24%, 40%).

Is #804E72 accessible as text?

On white, #804E72 has a contrast ratio of 6.46:1 (passes WCAG AA for body text); on black it is 3.25:1 (fails). For text placed on #804E72, use white for the best readability.

What is the closest Tailwind color to #804E72?

The nearest Tailwind CSS token is mauve-500 (#79697B).

What colors go well with #804E72?

#804E72 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #4E7E5B. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #804E72 below.

Is #804E72 good for buttons?

#804E72 works well for buttons and highlights, but use white text on #804E72 — black text only reaches 3.25:1, below the 4.5:1 needed for normal-size labels.

Is #804E72 the same as CSS dimgray?

No — #804E72 is not the CSS named color dimgray, but dimgray (#696969) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#804E72 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #804E72

Not just a swatch — here's how #804E72 works with other colors. Named schemes with #804E72 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #804E72 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #804E72 Secondary #7D472D Surface #ECD8C1 Accent #464F38 Anchor #592233

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #804E72 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Japanese Sand Base · 5 colors

Base #804E72 Surface #F1E8DC Highlight #F7F0E7 Secondary #BCADA0 Ink #2B2723

Plum sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #804E72 Secondary #978490 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #804E72 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 58/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 44/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 50/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 6/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 77/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 56/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 23/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 86/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 27/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 91/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #804E72

For UI

For branding

For interior

For fashion

People also use #804E72 with

Royal Purple Cordovan Viridian Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.5:1. Use

Subtle surface Use #E6DBE3 for cards and hover fills. Tint 80

Avoid beside #7E4E60 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #804E72 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #804E72;
  --color-base-rgb: 128 78 114;
  --color-base-oklch: oklch(49.3% 0.084 337.9);
  --color-50: #F9F5F8;
  --color-100: #F0E5ED;
  --color-200: #E0CCDA;
  --color-300: #C7A8BE;
  --color-400: #AD85A2;
  --color-500: #906584;
  --color-600: #705267;
  --color-700: #513E4C;
  --color-800: #362B33;
  --color-900: #221B20;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#F9F5F8',
    100: '#F0E5ED',
    200: '#E0CCDA',
    300: '#C7A8BE',
    400: '#AD85A2',
    500: '#906584',
    600: '#705267',
    700: '#513E4C',
    800: '#362B33',
    900: '#221B20',
  },
}

$base: #804E72;
$base-ink: #FFFFFF;
$base-50: #F9F5F8;
$base-100: #F0E5ED;
$base-200: #E0CCDA;
$base-300: #C7A8BE;
$base-400: #AD85A2;
$base-500: #906584;
$base-600: #705267;
$base-700: #513E4C;
$base-800: #362B33;
$base-900: #221B20;
$base-hover: #653E5A;
$base-subtle: #D9C9D5;

{
    "color": {
        "base": {
            "value": "#804E72",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F9F5F8",
                "type": "color"
            },
            "100": {
                "value": "#F0E5ED",
                "type": "color"
            },
            "200": {
                "value": "#E0CCDA",
                "type": "color"
            },
            "300": {
                "value": "#C7A8BE",
                "type": "color"
            },
            "400": {
                "value": "#AD85A2",
                "type": "color"
            },
            "500": {
                "value": "#906584",
                "type": "color"
            },
            "600": {
                "value": "#705267",
                "type": "color"
            },
            "700": {
                "value": "#513E4C",
                "type": "color"
            },
            "800": {
                "value": "#362B33",
                "type": "color"
            },
            "900": {
                "value": "#221B20",
                "type": "color"
            }
        }
    }
}

Palettes built on #804E72

Color Lab

Pairs with #804E72

UI roles & guardrails

In real applications

Scales

Every model

Export