What color is #831978?

#831978 is a dark purple. In RGB it is rgb(131, 25, 120), and in HSL hsl(306, 68%, 31%).

Is #831978 accessible as text?

On white, #831978 has a contrast ratio of 8.84:1 (passes WCAG AA for body text); on black it is 2.38:1 (fails). For text placed on #831978, use white for the best readability.

What is the closest Tailwind color to #831978?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #831978?

#831978 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #198524. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #831978 below.

Is #831978 good for buttons?

#831978 works well for buttons and highlights, but use white text on #831978 — black text only reaches 2.38:1, below the 4.5:1 needed for normal-size labels.

Is #831978 the same as CSS purple?

No — #831978 is not the CSS named color purple, but purple (#800080) is the closest CSS named color.

#831978 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #831978

Not just a swatch — here's how #831978 works with other colors. Named schemes with #831978 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #831978 Anchor #3B2922 Surface #F2E2D1 Accent #9D9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #831978 Secondary #7D472E Surface #ECD8C1 Accent #464F38 Anchor #592233

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #831978 Surface #F4E6D7 Anchor #5D203D Accent #E6C2C5 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #831978 Secondary #BA6033 Accent #7E7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #831978 Secondary #8E6B88 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

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Color Lab

How #831978 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 61/100

Neutral

Balanced temperature — flexible, sits between warm and cool schemes.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 2/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 38/100

Low

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 47/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 81/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #831978

For UI

For branding

For interior

For fashion

People also use #831978 with

Grape Burgundy Forest Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.8:1. Use

Subtle surface Use #EDCBEA for cards and hover fills. Tint 80

Avoid beside #851956 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #831978 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #831978;
  --color-base-rgb: 131 25 120;
  --color-base-oklch: oklch(43.3% 0.173 333.0);
  --color-50: #FDF2FC;
  --color-100: #F9DCF6;
  --color-200: #F2BBEC;
  --color-300: #E38CDB;
  --color-400: #D161C6;
  --color-500: #B63FAA;
  --color-600: #8B3783;
  --color-700: #632C5D;
  --color-800: #41203E;
  --color-900: #281526;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FDF2FC',
    100: '#F9DCF6',
    200: '#F2BBEC',
    300: '#E38CDB',
    400: '#D161C6',
    500: '#B63FAA',
    600: '#8B3783',
    700: '#632C5D',
    800: '#41203E',
    900: '#281526',
  },
}

$base: #831978;
$base-ink: #FFFFFF;
$base-50: #FDF2FC;
$base-100: #F9DCF6;
$base-200: #F2BBEC;
$base-300: #E38CDB;
$base-400: #D161C6;
$base-500: #B63FAA;
$base-600: #8B3783;
$base-700: #632C5D;
$base-800: #41203E;
$base-900: #281526;
$base-hover: #6A1462;
$base-subtle: #E5AFE0;

{
    "color": {
        "base": {
            "value": "#831978",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FDF2FC",
                "type": "color"
            },
            "100": {
                "value": "#F9DCF6",
                "type": "color"
            },
            "200": {
                "value": "#F2BBEC",
                "type": "color"
            },
            "300": {
                "value": "#E38CDB",
                "type": "color"
            },
            "400": {
                "value": "#D161C6",
                "type": "color"
            },
            "500": {
                "value": "#B63FAA",
                "type": "color"
            },
            "600": {
                "value": "#8B3783",
                "type": "color"
            },
            "700": {
                "value": "#632C5D",
                "type": "color"
            },
            "800": {
                "value": "#41203E",
                "type": "color"
            },
            "900": {
                "value": "#281526",
                "type": "color"
            }
        }
    }
}

Palettes built on #831978

Color Lab

Pairs with #831978

UI roles & guardrails

In real applications

Scales

Every model

Export