What color is #843A67?

#843A67 is a dark pink. In RGB it is rgb(132, 58, 103), and in HSL hsl(324, 39%, 37%).

Is #843A67 accessible as text?

On white, #843A67 has a contrast ratio of 7.55:1 (passes WCAG AA for body text); on black it is 2.78:1 (fails). For text placed on #843A67, use white for the best readability.

What is the closest Tailwind color to #843A67?

The nearest Tailwind CSS token is pink-900 (#861043).

What colors go well with #843A67?

#843A67 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #3A8357. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #843A67 below.

Is #843A67 good for buttons?

#843A67 works well for buttons and highlights, but use white text on #843A67 — black text only reaches 2.78:1, below the 4.5:1 needed for normal-size labels.

Is #843A67 the same as CSS purple?

No — #843A67 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#843A67 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #843A67

Not just a swatch — here's how #843A67 works with other colors. Named schemes with #843A67 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #843A67 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #843A67 Secondary #7D472C Surface #EBD8C1 Accent #454F38 Anchor #5A2232

Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #843A67 Surface #F4E6D7 Anchor #5E203B Accent #E6C2C4 Secondary #332B2E

Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #843A67 Secondary #B96030 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #843A67 Secondary #937786 Support #9C9087 Ink #18140F

Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #843A67 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 65/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 38/100

Low

Middle-weight — neither delicate nor heavy.

Depth 54/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 12/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 66/100

High

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 31/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 90/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 20/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 87/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #843A67

For UI

For branding

For interior

For fashion

People also use #843A67 with

Plum Cordovan Sea Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 7.5:1. Use

Subtle surface Use #E8D6E1 for cards and hover fills. Tint 80

Avoid beside #833A4D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #843A67 at work across the surfaces designers actually ship.

Website / UI

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Build faster.

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #843A67;
  --color-base-rgb: 132 58 103;
  --color-base-oklch: oklch(46.2% 0.116 345.1);
  --color-50: #FBF4F8;
  --color-100: #F3E2EC;
  --color-200: #E6C6D9;
  --color-300: #D19EBD;
  --color-400: #B9799F;
  --color-500: #9D5881;
  --color-600: #794966;
  --color-700: #57384B;
  --color-800: #3A2732;
  --color-900: #241920;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  plum: {
    50: '#FBF4F8',
    100: '#F3E2EC',
    200: '#E6C6D9',
    300: '#D19EBD',
    400: '#B9799F',
    500: '#9D5881',
    600: '#794966',
    700: '#57384B',
    800: '#3A2732',
    900: '#241920',
  },
}

$base: #843A67;
$base-ink: #FFFFFF;
$base-50: #FBF4F8;
$base-100: #F3E2EC;
$base-200: #E6C6D9;
$base-300: #D19EBD;
$base-400: #B9799F;
$base-500: #9D5881;
$base-600: #794966;
$base-700: #57384B;
$base-800: #3A2732;
$base-900: #241920;
$base-hover: #692E51;
$base-subtle: #DDC1D2;

{
    "color": {
        "base": {
            "value": "#843A67",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FBF4F8",
                "type": "color"
            },
            "100": {
                "value": "#F3E2EC",
                "type": "color"
            },
            "200": {
                "value": "#E6C6D9",
                "type": "color"
            },
            "300": {
                "value": "#D19EBD",
                "type": "color"
            },
            "400": {
                "value": "#B9799F",
                "type": "color"
            },
            "500": {
                "value": "#9D5881",
                "type": "color"
            },
            "600": {
                "value": "#794966",
                "type": "color"
            },
            "700": {
                "value": "#57384B",
                "type": "color"
            },
            "800": {
                "value": "#3A2732",
                "type": "color"
            },
            "900": {
                "value": "#241920",
                "type": "color"
            }
        }
    }
}