#87409C is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #87409C works with other colors. Named schemes with #87409C in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #87409C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #87409C at work across the surfaces designers actually ship.
:root {
--color-base: #87409C;
--color-base-rgb: 135 64 156;
--color-base-oklch: oklch(50.1% 0.156 317.9);
--color-50: #F9F4FB;
--color-100: #EFE2F4;
--color-200: #DFC5E7;
--color-300: #C69CD3;
--color-400: #AC76BC;
--color-500: #8E559F;
--color-600: #6F477B;
--color-700: #503658;
--color-800: #36263B;
--color-900: #221924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#F9F4FB',
100: '#EFE2F4',
200: '#DFC5E7',
300: '#C69CD3',
400: '#AC76BC',
500: '#8E559F',
600: '#6F477B',
700: '#503658',
800: '#36263B',
900: '#221924',
},
}
$base: #87409C; $base-ink: #FFFFFF; $base-50: #F9F4FB; $base-100: #EFE2F4; $base-200: #DFC5E7; $base-300: #C69CD3; $base-400: #AC76BC; $base-500: #8E559F; $base-600: #6F477B; $base-700: #503658; $base-800: #36263B; $base-900: #221924; $base-hover: #6B337D; $base-subtle: #DBC5E1;
{
"color": {
"base": {
"value": "#87409C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#EFE2F4",
"type": "color"
},
"200": {
"value": "#DFC5E7",
"type": "color"
},
"300": {
"value": "#C69CD3",
"type": "color"
},
"400": {
"value": "#AC76BC",
"type": "color"
},
"500": {
"value": "#8E559F",
"type": "color"
},
"600": {
"value": "#6F477B",
"type": "color"
},
"700": {
"value": "#503658",
"type": "color"
},
"800": {
"value": "#36263B",
"type": "color"
},
"900": {
"value": "#221924",
"type": "color"
}
}
}
}