Nearest named color: Purple
#890664
#890664
Nearest named
Purple
Family
Pink
Lightness
42.3%
Chroma
0.176
Hue angle
344.5°
Temperature
Warm
Contrast on white
9.24:1 · AAA
Contrast on black
2.01:1 · Fail
Web-safe
#990066
CSS oklch()
42% 0.18 344

#890664 is a mid-toned, warm rose. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #890664

Not just a swatch — here's how #890664 works with other colors. Named schemes with #890664 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

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Color Lab

How #890664 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 71/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 61/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 6/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 38/100
Low
A faint retro warmth without tipping into sepia.
Luxury 59/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 48/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 78/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 13/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #890664

For UI
For branding
For interior
For fashion
People also use #890664 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.2:1. Use
Subtle surface Use #F3C2E5 for cards and hover fills. Tint 80
Avoid beside #890638 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #890664 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #890664;
  --color-base-rgb: 137 6 100;
  --color-base-oklch: oklch(42.3% 0.176 344.5);
  --color-50: #FEF0FA;
  --color-100: #FDD8F3;
  --color-200: #FCB1E6;
  --color-300: #F37CD1;
  --color-400: #E54DBA;
  --color-500: #CB299D;
  --color-600: #9A287A;
  --color-700: #6D2257;
  --color-800: #471A3A;
  --color-900: #2B1224;
  --color-on-base: #FFFFFF;
}