#894E98 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #894E98 works with other colors. Named schemes with #894E98 in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #894E98 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #894E98 at work across the surfaces designers actually ship.
:root {
--color-base: #894E98;
--color-base-rgb: 137 78 152;
--color-base-oklch: oklch(52.2% 0.129 319.2);
--color-50: #F9F5FA;
--color-100: #EFE4F2;
--color-200: #DEC9E3;
--color-300: #C4A3CC;
--color-400: #A97FB3;
--color-500: #8B5E97;
--color-600: #6D4D75;
--color-700: #4F3A54;
--color-800: #352938;
--color-900: #211A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#F9F5FA',
100: '#EFE4F2',
200: '#DEC9E3',
300: '#C4A3CC',
400: '#A97FB3',
500: '#8B5E97',
600: '#6D4D75',
700: '#4F3A54',
800: '#352938',
900: '#211A23',
},
}
$base: #894E98; $base-ink: #FFFFFF; $base-50: #F9F5FA; $base-100: #EFE4F2; $base-200: #DEC9E3; $base-300: #C4A3CC; $base-400: #A97FB3; $base-500: #8B5E97; $base-600: #6D4D75; $base-700: #4F3A54; $base-800: #352938; $base-900: #211A23; $base-hover: #6D3E79; $base-subtle: #DBCBDF;
{
"color": {
"base": {
"value": "#894E98",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F5FA",
"type": "color"
},
"100": {
"value": "#EFE4F2",
"type": "color"
},
"200": {
"value": "#DEC9E3",
"type": "color"
},
"300": {
"value": "#C4A3CC",
"type": "color"
},
"400": {
"value": "#A97FB3",
"type": "color"
},
"500": {
"value": "#8B5E97",
"type": "color"
},
"600": {
"value": "#6D4D75",
"type": "color"
},
"700": {
"value": "#4F3A54",
"type": "color"
},
"800": {
"value": "#352938",
"type": "color"
},
"900": {
"value": "#211A23",
"type": "color"
}
}
}
}