What color is #8A0968?

#8A0968 is a dark, vivid magenta. In RGB it is rgb(138, 9, 104), and in HSL hsl(316, 88%, 29%).

Is #8A0968 accessible as text?

On white, #8A0968 has a contrast ratio of 9.05:1 (passes WCAG AA for body text); on black it is 2.32:1 (fails). For text placed on #8A0968, use white for the best readability.

What is the closest Tailwind color to #8A0968?

The nearest Tailwind CSS token is fuchsia-900 (#721378).

What colors go well with #8A0968?

#8A0968 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #098B2C. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #8A0968 below.

Is #8A0968 good for buttons?

#8A0968 works well for buttons and highlights, but use white text on #8A0968 — black text only reaches 2.32:1, below the 4.5:1 needed for normal-size labels.

Is #8A0968 the same as CSS purple?

No — #8A0968 is not the CSS named color purple, but purple (#800080) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#8A0968 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #8A0968

Not just a swatch — here's how #8A0968 works with other colors. Named schemes with #8A0968 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #8A0968 Anchor #3B2922 Surface #F1E2D1 Accent #9B9462 Secondary #3C3833

Purple anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #8A0968 Secondary #7D472C Surface #ECD8C1 Accent #454F38 Anchor #5A2232

Purple plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #8A0968 Surface #F4E6D7 Anchor #5E203C Accent #E6C2C4 Secondary #332B2E

Purple sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #8A0968 Secondary #BA6031 Accent #7D7540 Surface #F5EBDD Anchor #3C2922

This palette keeps Purple as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #8A0968 Secondary #916880 Support #9C9087 Ink #18140F

Purple is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Purple carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #8A0968 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 70/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 5/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 37/100

Low

A faint retro warmth without tipping into sepia.

Luxury 59/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 48/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 81/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #8A0968

For UI

For branding

For interior

For fashion

People also use #8A0968 with

Grape Sangria Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.1:1. Use

Subtle surface Use #F2C4E5 for cards and hover fills. Tint 80

Avoid beside #8B093D — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #8A0968 at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #8A0968;
  --color-base-rgb: 138 9 104;
  --color-base-oklch: oklch(42.8% 0.178 343.0);
  --color-50: #FEF0FB;
  --color-100: #FDD8F3;
  --color-200: #FAB2E7;
  --color-300: #F07FD2;
  --color-400: #E250BB;
  --color-500: #C82D9F;
  --color-600: #982A7A;
  --color-700: #6B2458;
  --color-800: #461B3A;
  --color-900: #2B1324;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  purple: {
    50: '#FEF0FB',
    100: '#FDD8F3',
    200: '#FAB2E7',
    300: '#F07FD2',
    400: '#E250BB',
    500: '#C82D9F',
    600: '#982A7A',
    700: '#6B2458',
    800: '#461B3A',
    900: '#2B1324',
  },
}

$base: #8A0968;
$base-ink: #FFFFFF;
$base-50: #FEF0FB;
$base-100: #FDD8F3;
$base-200: #FAB2E7;
$base-300: #F07FD2;
$base-400: #E250BB;
$base-500: #C82D9F;
$base-600: #982A7A;
$base-700: #6B2458;
$base-800: #461B3A;
$base-900: #2B1324;
$base-hover: #6F0753;
$base-subtle: #EDA4DA;

{
    "color": {
        "base": {
            "value": "#8A0968",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FB",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F3",
                "type": "color"
            },
            "200": {
                "value": "#FAB2E7",
                "type": "color"
            },
            "300": {
                "value": "#F07FD2",
                "type": "color"
            },
            "400": {
                "value": "#E250BB",
                "type": "color"
            },
            "500": {
                "value": "#C82D9F",
                "type": "color"
            },
            "600": {
                "value": "#982A7A",
                "type": "color"
            },
            "700": {
                "value": "#6B2458",
                "type": "color"
            },
            "800": {
                "value": "#461B3A",
                "type": "color"
            },
            "900": {
                "value": "#2B1324",
                "type": "color"
            }
        }
    }
}