#8A1990 is a mid-toned, temperate pink. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #8A1990 works with other colors. Named schemes with #8A1990 in its natural role, and a note on why the supporting colors balance it.
Dark Magenta sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Magenta is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Magenta.
Dark Magenta is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Magenta carrying the quiet middle.
Dark Magenta glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
Dark Magenta plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
How #8A1990 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #8A1990 at work across the surfaces designers actually ship.
:root {
--color-base: #8A1990;
--color-base-rgb: 138 25 144;
--color-base-oklch: oklch(45.9% 0.195 325.8);
--color-50: #FDF1FD;
--color-100: #F8DBFA;
--color-200: #F0BAF3;
--color-300: #E08AE5;
--color-400: #CD5FD3;
--color-500: #B23DB8;
--color-600: #88358C;
--color-700: #612B64;
--color-800: #402041;
--color-900: #271528;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-magenta: {
50: '#FDF1FD',
100: '#F8DBFA',
200: '#F0BAF3',
300: '#E08AE5',
400: '#CD5FD3',
500: '#B23DB8',
600: '#88358C',
700: '#612B64',
800: '#402041',
900: '#271528',
},
}
$base: #8A1990; $base-ink: #FFFFFF; $base-50: #FDF1FD; $base-100: #F8DBFA; $base-200: #F0BAF3; $base-300: #E08AE5; $base-400: #CD5FD3; $base-500: #B23DB8; $base-600: #88358C; $base-700: #612B64; $base-800: #402041; $base-900: #271528; $base-hover: #6E1472; $base-subtle: #E4B0E7;
{
"color": {
"base": {
"value": "#8A1990",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1FD",
"type": "color"
},
"100": {
"value": "#F8DBFA",
"type": "color"
},
"200": {
"value": "#F0BAF3",
"type": "color"
},
"300": {
"value": "#E08AE5",
"type": "color"
},
"400": {
"value": "#CD5FD3",
"type": "color"
},
"500": {
"value": "#B23DB8",
"type": "color"
},
"600": {
"value": "#88358C",
"type": "color"
},
"700": {
"value": "#612B64",
"type": "color"
},
"800": {
"value": "#402041",
"type": "color"
},
"900": {
"value": "#271528",
"type": "color"
}
}
}
}