#8A409C is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #8A409C works with other colors. Named schemes with #8A409C in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #8A409C actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #8A409C at work across the surfaces designers actually ship.
:root {
--color-base: #8A409C;
--color-base-rgb: 138 64 156;
--color-base-oklch: oklch(50.5% 0.157 319.4);
--color-50: #F9F4FB;
--color-100: #F0E2F4;
--color-200: #E0C5E7;
--color-300: #C89CD3;
--color-400: #AE76BC;
--color-500: #91559F;
--color-600: #71477B;
--color-700: #523658;
--color-800: #37263B;
--color-900: #221924;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#F9F4FB',
100: '#F0E2F4',
200: '#E0C5E7',
300: '#C89CD3',
400: '#AE76BC',
500: '#91559F',
600: '#71477B',
700: '#523658',
800: '#37263B',
900: '#221924',
},
}
$base: #8A409C; $base-ink: #FFFFFF; $base-50: #F9F4FB; $base-100: #F0E2F4; $base-200: #E0C5E7; $base-300: #C89CD3; $base-400: #AE76BC; $base-500: #91559F; $base-600: #71477B; $base-700: #523658; $base-800: #37263B; $base-900: #221924; $base-hover: #6E337D; $base-subtle: #DCC5E1;
{
"color": {
"base": {
"value": "#8A409C",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FB",
"type": "color"
},
"100": {
"value": "#F0E2F4",
"type": "color"
},
"200": {
"value": "#E0C5E7",
"type": "color"
},
"300": {
"value": "#C89CD3",
"type": "color"
},
"400": {
"value": "#AE76BC",
"type": "color"
},
"500": {
"value": "#91559F",
"type": "color"
},
"600": {
"value": "#71477B",
"type": "color"
},
"700": {
"value": "#523658",
"type": "color"
},
"800": {
"value": "#37263B",
"type": "color"
},
"900": {
"value": "#221924",
"type": "color"
}
}
}
}