What color is #900173?

#900173 is a dark, vivid magenta. In RGB it is rgb(144, 1, 115), and in HSL hsl(312, 99%, 28%).

Is #900173 accessible as text?

On white, #900173 has a contrast ratio of 8.61:1 (passes WCAG AA for body text); on black it is 2.44:1 (fails). For text placed on #900173, use white for the best readability.

What is the closest Tailwind color to #900173?

The nearest Tailwind CSS token is fuchsia-800 (#8A0194).

What colors go well with #900173?

#900173 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #018E1D. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #900173 below.

Is #900173 good for buttons?

#900173 works well for buttons and highlights, but use white text on #900173 — black text only reaches 2.44:1, below the 4.5:1 needed for normal-size labels.

Is #900173 the same as CSS darkmagenta?

No — #900173 is not the CSS named color darkmagenta, but darkmagenta (#8B008B) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#900173 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #900173

Not just a swatch — here's how #900173 works with other colors. Named schemes with #900173 in its natural role, and a note on why the supporting colors balance it.

Sunset Warmth Glow · 5 colors

Glow #900173 Secondary #E86C60 Accent #F0983F Anchor #5A3A54 Surface #F6E8D7

Mardi Gras glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Berry & Cream Lead · 5 colors

Lead #900173 Surface #F4E6D7 Anchor #5D203C Accent #E6C2C5 Secondary #332B2E

Mardi Gras sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Modern Café Dominant · 5 colors

Dominant #900173 Anchor #3B2922 Surface #F2E2D1 Accent #9C9462 Secondary #3C3833

Mardi Gras anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #900173 Secondary #7D472D Surface #ECD8C1 Accent #454F38 Anchor #592233

Mardi Gras plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #900173 Secondary #966B87 Support #9C9087 Ink #18140F

Mardi Gras is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Mardi Gras carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #900173 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 67/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 29/100

Low

Firm and assertive — carries weight and contrast.

Depth 59/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 3/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 32/100

Low

A faint retro warmth without tipping into sepia.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 74/100

High

Bold and ownable — memorable as a primary brand color.

UI accent fit 79/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 11/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 79/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #900173

For UI

For branding

For interior

For fashion

People also use #900173 with

Grape Carmine Green Gainsboro Eggplant

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.6:1. Use

Subtle surface Use #F4C0EA for cards and hover fills. Tint 80

Avoid beside #8E0143 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #900173 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #900173;
  --color-base-rgb: 144 1 115;
  --color-base-oklch: oklch(44.2% 0.191 340.0);
  --color-50: #FEF0FC;
  --color-100: #FDD8F6;
  --color-200: #FCB1ED;
  --color-300: #F778DE;
  --color-400: #EB47CA;
  --color-500: #D223AF;
  --color-600: #9F2386;
  --color-700: #6F1F5F;
  --color-800: #48193F;
  --color-900: #2C1127;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  mardi-gras: {
    50: '#FEF0FC',
    100: '#FDD8F6',
    200: '#FCB1ED',
    300: '#F778DE',
    400: '#EB47CA',
    500: '#D223AF',
    600: '#9F2386',
    700: '#6F1F5F',
    800: '#48193F',
    900: '#2C1127',
  },
}

$base: #900173;
$base-ink: #FFFFFF;
$base-50: #FEF0FC;
$base-100: #FDD8F6;
$base-200: #FCB1ED;
$base-300: #F778DE;
$base-400: #EB47CA;
$base-500: #D223AF;
$base-600: #9F2386;
$base-700: #6F1F5F;
$base-800: #48193F;
$base-900: #2C1127;
$base-hover: #72015B;
$base-subtle: #F19EE1;

{
    "color": {
        "base": {
            "value": "#900173",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0FC",
                "type": "color"
            },
            "100": {
                "value": "#FDD8F6",
                "type": "color"
            },
            "200": {
                "value": "#FCB1ED",
                "type": "color"
            },
            "300": {
                "value": "#F778DE",
                "type": "color"
            },
            "400": {
                "value": "#EB47CA",
                "type": "color"
            },
            "500": {
                "value": "#D223AF",
                "type": "color"
            },
            "600": {
                "value": "#9F2386",
                "type": "color"
            },
            "700": {
                "value": "#6F1F5F",
                "type": "color"
            },
            "800": {
                "value": "#48193F",
                "type": "color"
            },
            "900": {
                "value": "#2C1127",
                "type": "color"
            }
        }
    }
}

Palettes built on #900173

Color Lab

Pairs with #900173

UI roles & guardrails

In real applications

Scales

Every model

Export