Nearest named color: Cranberry
#900554
#900554
Nearest named
Cranberry
Family
Pink
Lightness
42.9%
Chroma
0.173
Hue angle
355.1°
Temperature
Warm
Contrast on white
8.99:1 · AAA
Contrast on black
2.07:1 · Fail
Web-safe
#990066
CSS oklch()
43% 0.17 355

#900554 is a mid-toned, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #900554

Not just a swatch — here's how #900554 works with other colors. Named schemes with #900554 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

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Color Lab

How #900554 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 79/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 30/100
Low
Firm and assertive — carries weight and contrast.
Depth 60/100
High
Mid depth — usable as an accent or a muted ground.
Naturalness 14/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 41/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 59/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 47/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 80/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 12/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 81/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #900554

For UI
For branding
For interior
For fashion
People also use #900554 with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 9.0:1. Use
Subtle surface Use #F3C3DE for cards and hover fills. Tint 80
Avoid beside #8F0525 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #900554 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #900554;
  --color-base-rgb: 144 5 84;
  --color-base-oklch: oklch(42.9% 0.173 355.1);
  --color-50: #FEF0F8;
  --color-100: #FDD8ED;
  --color-200: #FCB1DB;
  --color-300: #F47CC0;
  --color-400: #E64CA3;
  --color-500: #CC2985;
  --color-600: #9B2769;
  --color-700: #6D224C;
  --color-800: #471A33;
  --color-900: #2B1220;
  --color-on-base: #FFFFFF;
}