#90171E is a mid-toned, warm red-orange. On the Color Lab it reads organic and grounded, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #90171E works with other colors. Named schemes with #90171E in its natural role, and a note on why the supporting colors balance it.
This palette keeps Carmine as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Carmine anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Carmine plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Carmine sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Carmine is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Carmine carrying the quiet middle.
How #90171E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #90171E at work across the surfaces designers actually ship.
:root {
--color-base: #90171E;
--color-base-rgb: 144 23 30;
--color-base-oklch: oklch(42.4% 0.155 24.6);
--color-50: #FDF1F2;
--color-100: #FADBDD;
--color-200: #F3B9BC;
--color-300: #E6898E;
--color-400: #D55D63;
--color-500: #BA3B41;
--color-600: #8E3439;
--color-700: #642A2D;
--color-800: #421F21;
--color-900: #281516;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
carmine: {
50: '#FDF1F2',
100: '#FADBDD',
200: '#F3B9BC',
300: '#E6898E',
400: '#D55D63',
500: '#BA3B41',
600: '#8E3439',
700: '#642A2D',
800: '#421F21',
900: '#281516',
},
}
$base: #90171E; $base-ink: #FFFFFF; $base-50: #FDF1F2; $base-100: #FADBDD; $base-200: #F3B9BC; $base-300: #E6898E; $base-400: #D55D63; $base-500: #BA3B41; $base-600: #8E3439; $base-700: #642A2D; $base-800: #421F21; $base-900: #281516; $base-hover: #741318; $base-subtle: #E8B0B3;
{
"color": {
"base": {
"value": "#90171E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FDF1F2",
"type": "color"
},
"100": {
"value": "#FADBDD",
"type": "color"
},
"200": {
"value": "#F3B9BC",
"type": "color"
},
"300": {
"value": "#E6898E",
"type": "color"
},
"400": {
"value": "#D55D63",
"type": "color"
},
"500": {
"value": "#BA3B41",
"type": "color"
},
"600": {
"value": "#8E3439",
"type": "color"
},
"700": {
"value": "#642A2D",
"type": "color"
},
"800": {
"value": "#421F21",
"type": "color"
},
"900": {
"value": "#281516",
"type": "color"
}
}
}
}