Nearest named color: Cranberry
#901B4E
#901B4E
Nearest named
Cranberry
Family
Pink
Lightness
43.8%
Chroma
0.156
Hue angle
0.2°
Temperature
Warm
Contrast on white
8.56:1 · AAA
Contrast on black
2.17:1 · Fail
Web-safe
#993366
CSS oklch()
44% 0.16 0

#901B4E is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #901B4E

Not just a swatch — here's how #901B4E works with other colors. Named schemes with #901B4E in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #901B4E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 80/100
Warm
Reads warm and advancing — inviting, energetic, draws the eye forward.
Softness 33/100
Low
Middle-weight — neither delicate nor heavy.
Depth 58/100
Moderate
Mid depth — usable as an accent or a muted ground.
Naturalness 25/100
Low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 49/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 60/100
Moderate
Restrained and premium — deep, quiet, high-end packaging and fashion.
Brand distinctiveness 42/100
Moderate
Recognisable but shares space with nearby hues.
UI accent fit 85/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 12/100
Very low
Too saturated or mid-toned for big areas — keep it to accents.
Print safety 83/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #901B4E

For UI
For branding
For interior
For fashion
People also use #901B4E with

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA
Body text Passes on white at 16px and above. Pass
Large display Fine for headings 24px+ on white. Pass
Background Pair with white text at 8.6:1. Use
Subtle surface Use #EECDDB for cards and hover fills. Tint 80
Avoid beside #921C28 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #901B4E at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
Build faster.
A working theme, generated in seconds.
Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #901B4E;
  --color-base-rgb: 144 27 78;
  --color-base-oklch: oklch(43.8% 0.156 0.2);
  --color-50: #FDF2F7;
  --color-100: #F9DCE9;
  --color-200: #F2BBD3;
  --color-300: #E38CB2;
  --color-400: #D16191;
  --color-500: #B63F72;
  --color-600: #8B375B;
  --color-700: #632C44;
  --color-800: #41202E;
  --color-900: #28151D;
  --color-on-base: #FFFFFF;
}