What color is #90243F?

#90243F is a dark rose. In RGB it is rgb(144, 36, 63), and in HSL hsl(345, 60%, 35%).

Is #90243F accessible as text?

On white, #90243F has a contrast ratio of 8.37:1 (passes WCAG AA for body text); on black it is 2.51:1 (fails). For text placed on #90243F, use white for the best readability.

What is the closest Tailwind color to #90243F?

The nearest Tailwind CSS token is rose-900 (#8B0836).

What colors go well with #90243F?

#90243F pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #248F74. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #90243F below.

Is #90243F good for buttons?

#90243F works well for buttons and highlights, but use white text on #90243F — black text only reaches 2.51:1, below the 4.5:1 needed for normal-size labels.

Is #90243F the same as CSS brown?

No — #90243F is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#90243F Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #90243F

Not just a swatch — here's how #90243F works with other colors. Named schemes with #90243F in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #90243F Secondary #B8622A Accent #7A7642 Surface #F5EBDD Anchor #3B2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #90243F Anchor #3B2A21 Surface #F1E2D1 Accent #989564 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #90243F Secondary #7C4829 Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #90243F Surface #F4E6D6 Anchor #5E2039 Accent #E6C2C2 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #90243F Secondary #966F73 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

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Color Lab

How #90243F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 83/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 34/100

Low

Middle-weight — neither delicate nor heavy.

Depth 57/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 48/100

Moderate

Loosely natural — an earthy edge without being rustic.

Vintage feel 56/100

Moderate

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 60/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 39/100

Low

Recognisable but shares space with nearby hues.

UI accent fit 87/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 84/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #90243F

For UI

For branding

For interior

For fashion

People also use #90243F with

Fandango Saddle Brown Viridian Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 8.4:1. Use

Subtle surface Use #ECD0D7 for cards and hover fills. Tint 80

Avoid beside #8F2D24 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #90243F at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #90243F;
  --color-base-rgb: 144 36 63;
  --color-base-oklch: oklch(44.1% 0.143 10.9);
  --color-50: #FCF2F5;
  --color-100: #F8DEE4;
  --color-200: #EFBECA;
  --color-300: #DE91A4;
  --color-400: #CB6780;
  --color-500: #AF4660;
  --color-600: #863C4E;
  --color-700: #602F3B;
  --color-800: #3F2229;
  --color-900: #27161B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FCF2F5',
    100: '#F8DEE4',
    200: '#EFBECA',
    300: '#DE91A4',
    400: '#CB6780',
    500: '#AF4660',
    600: '#863C4E',
    700: '#602F3B',
    800: '#3F2229',
    900: '#27161B',
  },
}

$base: #90243F;
$base-ink: #FFFFFF;
$base-50: #FCF2F5;
$base-100: #F8DEE4;
$base-200: #EFBECA;
$base-300: #DE91A4;
$base-400: #CB6780;
$base-500: #AF4660;
$base-600: #863C4E;
$base-700: #602F3B;
$base-800: #3F2229;
$base-900: #27161B;
$base-hover: #721D32;
$base-subtle: #E4B7C2;

{
    "color": {
        "base": {
            "value": "#90243F",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FCF2F5",
                "type": "color"
            },
            "100": {
                "value": "#F8DEE4",
                "type": "color"
            },
            "200": {
                "value": "#EFBECA",
                "type": "color"
            },
            "300": {
                "value": "#DE91A4",
                "type": "color"
            },
            "400": {
                "value": "#CB6780",
                "type": "color"
            },
            "500": {
                "value": "#AF4660",
                "type": "color"
            },
            "600": {
                "value": "#863C4E",
                "type": "color"
            },
            "700": {
                "value": "#602F3B",
                "type": "color"
            },
            "800": {
                "value": "#3F2229",
                "type": "color"
            },
            "900": {
                "value": "#27161B",
                "type": "color"
            }
        }
    }
}

Palettes built on #90243F

Color Lab

Pairs with #90243F

UI roles & guardrails

In real applications

Scales

Every model

Export