What color is #9040DB?

#9040DB is a medium violet. In RGB it is rgb(144, 64, 219), and in HSL hsl(271, 68%, 55%).

Is #9040DB accessible as text?

On white, #9040DB has a contrast ratio of 5.33:1 (passes WCAG AA for body text); on black it is 3.94:1 (fails). For text placed on #9040DB, use white for the best readability.

What is the closest Tailwind color to #9040DB?

The nearest Tailwind CSS token is violet-500 (#8E51FF).

What colors go well with #9040DB?

#9040DB pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #8ADA3E. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #9040DB below.

Is #9040DB good for buttons?

#9040DB works well for buttons and highlights, but use white text on #9040DB — black text only reaches 3.94:1, below the 4.5:1 needed for normal-size labels.

Is #9040DB the same as CSS blueviolet?

No — #9040DB is not the CSS named color blueviolet, but blueviolet (#8A2BE2) is the closest CSS named color.

#9040DB Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #9040DB

Not just a swatch — here's how #9040DB works with other colors. Named schemes with #9040DB in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Lead #9040DB Surface #F5E6D7 Anchor #5C2140 Accent #E5C2C7 Secondary #332B2F

Blue Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Tech Product Signal · 5 colors

Signal #9040DB Surface #14161A Highlight #F4F6F8 Secondary #5C6573 Accent #B170FA

Blue Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Blue Violet.

Minimal Editorial Surface · 5 colors

Surface #F8F4EF Accent #9040DB Secondary #A791C5 Support #9C9088 Ink #18140F

Blue Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Blue Violet carrying the quiet middle.

Coastal Morning Lead · 5 colors

Lead #9040DB Accent #A5C4C4 Surface #E9D6BF Secondary #9AA0A1 Anchor #23334B

Blue Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Sunset Warmth Glow · 5 colors

Glow #9040DB Secondary #E86B6A Accent #F39548 Anchor #593A56 Surface #F7E7D7

Blue Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.

Build a working theme in the generator →

Color Lab

How #9040DB actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 36/100

Cool

Reads cool and recessive — calming, technical, good for trust-led UI.

Softness 32/100

Low

Middle-weight — neither delicate nor heavy.

Depth 48/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 0/100

Very low

Reads engineered rather than organic — synthetic, digital.

Vintage feel 20/100

Very low

Clean and current — no dusty, aged cast.

Luxury 45/100

Moderate

Understated — leans refined without going austere.

Brand distinctiveness 87/100

Very high

Bold and ownable — memorable as a primary brand color.

UI accent fit 75/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 73/100

High

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9040DB

For UI

For branding

For interior

For fashion

People also use #9040DB with

Iris Medium Orchid Yellow Green Gainsboro Onyx

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 5.3:1. Use

Subtle surface Use #E8DDF3 for cards and hover fills. Tint 80

Avoid beside #C33EDA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9040DB at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #9040DB;
  --color-base-rgb: 144 64 219;
  --color-base-oklch: oklch(55.5% 0.224 303.3);
  --color-50: #F8F2FD;
  --color-100: #EBDCF9;
  --color-200: #D7BBF2;
  --color-300: #B98CE3;
  --color-400: #9B61D1;
  --color-500: #7C3FB6;
  --color-600: #62378B;
  --color-700: #482C63;
  --color-800: #312041;
  --color-900: #1F1528;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  blue-violet: {
    50: '#F8F2FD',
    100: '#EBDCF9',
    200: '#D7BBF2',
    300: '#B98CE3',
    400: '#9B61D1',
    500: '#7C3FB6',
    600: '#62378B',
    700: '#482C63',
    800: '#312041',
    900: '#1F1528',
  },
}

$base: #9040DB;
$base-ink: #FFFFFF;
$base-50: #F8F2FD;
$base-100: #EBDCF9;
$base-200: #D7BBF2;
$base-300: #B98CE3;
$base-400: #9B61D1;
$base-500: #7C3FB6;
$base-600: #62378B;
$base-700: #482C63;
$base-800: #312041;
$base-900: #1F1528;
$base-hover: #7324BC;
$base-subtle: #DDCBEE;

{
    "color": {
        "base": {
            "value": "#9040DB",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#F8F2FD",
                "type": "color"
            },
            "100": {
                "value": "#EBDCF9",
                "type": "color"
            },
            "200": {
                "value": "#D7BBF2",
                "type": "color"
            },
            "300": {
                "value": "#B98CE3",
                "type": "color"
            },
            "400": {
                "value": "#9B61D1",
                "type": "color"
            },
            "500": {
                "value": "#7C3FB6",
                "type": "color"
            },
            "600": {
                "value": "#62378B",
                "type": "color"
            },
            "700": {
                "value": "#482C63",
                "type": "color"
            },
            "800": {
                "value": "#312041",
                "type": "color"
            },
            "900": {
                "value": "#1F1528",
                "type": "color"
            }
        }
    }
}

Palettes built on #9040DB

Color Lab

Pairs with #9040DB

UI roles & guardrails

In real applications

Scales

Every model

Export