What color is #90474E?

#90474E is a medium, muted red. In RGB it is rgb(144, 71, 78), and in HSL hsl(354, 34%, 42%).

Is #90474E accessible as text?

On white, #90474E has a contrast ratio of 6.57:1 (passes WCAG AA for body text); on black it is 3.20:1 (fails). For text placed on #90474E, use white for the best readability.

What is the closest Tailwind color to #90474E?

The nearest Tailwind CSS token is amber-800 (#973C00).

What colors go well with #90474E?

#90474E pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #479088. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #90474E below.

Is #90474E good for buttons?

#90474E works well for buttons and highlights, but use white text on #90474E — black text only reaches 3.20:1, below the 4.5:1 needed for normal-size labels.

Is #90474E the same as CSS brown?

No — #90474E is not the CSS named color brown, but brown (#A52A2A) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#90474E Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #90474E

Not just a swatch — here's how #90474E works with other colors. Named schemes with #90474E in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #90474E Secondary #B86229 Accent #797742 Surface #F5EBDD Anchor #3B2A21

This palette keeps Cordovan as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #90474E Anchor #3A2A21 Surface #F1E2D0 Accent #989664 Secondary #3C3833

Cordovan anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #90474E Secondary #7C4829 Surface #EAD9C0 Accent #434F3A Anchor #5A222F

Cordovan plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #90474E Surface #F4E6D6 Anchor #5F2038 Accent #E6C2C2 Secondary #332B2E

Cordovan sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #90474E Secondary #9D8183 Support #9B9087 Ink #17140F

Cordovan is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cordovan carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #90474E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 74/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 42/100

Moderate

Middle-weight — neither delicate nor heavy.

Depth 51/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 66/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 83/100

Very high

Faded, nostalgic quality — editorial, heritage and retro work.

Luxury 57/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 27/100

Low

Quiet and neutral — a supporting tone, not a signature.

UI accent fit 91/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 23/100

Low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 89/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #90474E

For UI

For branding

For interior

For fashion

People also use #90474E with

Mulberry Raw Umber Dark Cyan Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 6.6:1. Use

Subtle surface Use #E9DADC for cards and hover fills. Tint 80

Avoid beside #905847 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #90474E at work across the surfaces designers actually ship.

Website / UI

Northwind Sign up

Build faster.

A working theme, generated in seconds.

Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #90474E;
  --color-base-rgb: 144 71 78;
  --color-base-oklch: oklch(49.1% 0.099 15.4);
  --color-50: #FAF4F5;
  --color-100: #F2E3E5;
  --color-200: #E4C8CB;
  --color-300: #CEA2A6;
  --color-400: #B57D82;
  --color-500: #985C62;
  --color-600: #764C50;
  --color-700: #553A3C;
  --color-800: #39282A;
  --color-900: #231A1B;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cordovan: {
    50: '#FAF4F5',
    100: '#F2E3E5',
    200: '#E4C8CB',
    300: '#CEA2A6',
    400: '#B57D82',
    500: '#985C62',
    600: '#764C50',
    700: '#553A3C',
    800: '#39282A',
    900: '#231A1B',
  },
}

$base: #90474E;
$base-ink: #FFFFFF;
$base-50: #FAF4F5;
$base-100: #F2E3E5;
$base-200: #E4C8CB;
$base-300: #CEA2A6;
$base-400: #B57D82;
$base-500: #985C62;
$base-600: #764C50;
$base-700: #553A3C;
$base-800: #39282A;
$base-900: #231A1B;
$base-hover: #73393E;
$base-subtle: #DEC7C9;

{
    "color": {
        "base": {
            "value": "#90474E",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FAF4F5",
                "type": "color"
            },
            "100": {
                "value": "#F2E3E5",
                "type": "color"
            },
            "200": {
                "value": "#E4C8CB",
                "type": "color"
            },
            "300": {
                "value": "#CEA2A6",
                "type": "color"
            },
            "400": {
                "value": "#B57D82",
                "type": "color"
            },
            "500": {
                "value": "#985C62",
                "type": "color"
            },
            "600": {
                "value": "#764C50",
                "type": "color"
            },
            "700": {
                "value": "#553A3C",
                "type": "color"
            },
            "800": {
                "value": "#39282A",
                "type": "color"
            },
            "900": {
                "value": "#231A1B",
                "type": "color"
            }
        }
    }
}

Palettes built on #90474E

Color Lab

Pairs with #90474E

UI roles & guardrails

In real applications

Scales

Every model

Export