#90476A is a mid-toned, warm red. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #90476A works with other colors. Named schemes with #90476A in its natural role, and a note on why the supporting colors balance it.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Plum as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
How #90476A actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #90476A at work across the surfaces designers actually ship.
:root {
--color-base: #90476A;
--color-base-rgb: 144 71 106;
--color-base-oklch: oklch(50.0% 0.107 351.6);
--color-50: #FAF4F7;
--color-100: #F2E3EA;
--color-200: #E4C8D6;
--color-300: #CEA2B7;
--color-400: #B57D98;
--color-500: #985C79;
--color-600: #764C60;
--color-700: #553A47;
--color-800: #392830;
--color-900: #231A1E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#FAF4F7',
100: '#F2E3EA',
200: '#E4C8D6',
300: '#CEA2B7',
400: '#B57D98',
500: '#985C79',
600: '#764C60',
700: '#553A47',
800: '#392830',
900: '#231A1E',
},
}
$base: #90476A; $base-ink: #FFFFFF; $base-50: #FAF4F7; $base-100: #F2E3EA; $base-200: #E4C8D6; $base-300: #CEA2B7; $base-400: #B57D98; $base-500: #985C79; $base-600: #764C60; $base-700: #553A47; $base-800: #392830; $base-900: #231A1E; $base-hover: #733955; $base-subtle: #DEC7D2;
{
"color": {
"base": {
"value": "#90476A",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF4F7",
"type": "color"
},
"100": {
"value": "#F2E3EA",
"type": "color"
},
"200": {
"value": "#E4C8D6",
"type": "color"
},
"300": {
"value": "#CEA2B7",
"type": "color"
},
"400": {
"value": "#B57D98",
"type": "color"
},
"500": {
"value": "#985C79",
"type": "color"
},
"600": {
"value": "#764C60",
"type": "color"
},
"700": {
"value": "#553A47",
"type": "color"
},
"800": {
"value": "#392830",
"type": "color"
},
"900": {
"value": "#231A1E",
"type": "color"
}
}
}
}