#904CA1 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #904CA1 works with other colors. Named schemes with #904CA1 in its natural role, and a note on why the supporting colors balance it.
Plum sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Plum plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Plum anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Plum is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Plum carrying the quiet middle.
Plum is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Plum.
How #904CA1 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #904CA1 at work across the surfaces designers actually ship.
:root {
--color-base: #904CA1;
--color-base-rgb: 144 76 161;
--color-base-oklch: oklch(53.3% 0.146 319.3);
--color-50: #F9F4FA;
--color-100: #EFE3F2;
--color-200: #DFC8E5;
--color-300: #C6A0CF;
--color-400: #AB7BB7;
--color-500: #8D5B9A;
--color-600: #6E4A77;
--color-700: #503956;
--color-800: #362839;
--color-900: #221A23;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
plum: {
50: '#F9F4FA',
100: '#EFE3F2',
200: '#DFC8E5',
300: '#C6A0CF',
400: '#AB7BB7',
500: '#8D5B9A',
600: '#6E4A77',
700: '#503956',
800: '#362839',
900: '#221A23',
},
}
$base: #904CA1; $base-ink: #FFFFFF; $base-50: #F9F4FA; $base-100: #EFE3F2; $base-200: #DFC8E5; $base-300: #C6A0CF; $base-400: #AB7BB7; $base-500: #8D5B9A; $base-600: #6E4A77; $base-700: #503956; $base-800: #362839; $base-900: #221A23; $base-hover: #723C80; $base-subtle: #DCCAE1;
{
"color": {
"base": {
"value": "#904CA1",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#F9F4FA",
"type": "color"
},
"100": {
"value": "#EFE3F2",
"type": "color"
},
"200": {
"value": "#DFC8E5",
"type": "color"
},
"300": {
"value": "#C6A0CF",
"type": "color"
},
"400": {
"value": "#AB7BB7",
"type": "color"
},
"500": {
"value": "#8D5B9A",
"type": "color"
},
"600": {
"value": "#6E4A77",
"type": "color"
},
"700": {
"value": "#503956",
"type": "color"
},
"800": {
"value": "#362839",
"type": "color"
},
"900": {
"value": "#221A23",
"type": "color"
}
}
}
}