Nearest named color: Cool Gray
#908DC6
#908DC6
Nearest named
Cool Gray
Family
Blue
Lightness
66.8%
Chroma
0.084
Hue angle
286.3°
Temperature
Cool
Contrast on white
3.08:1 · AA Large
Contrast on black
6.03:1 · AA
Web-safe
#9999CC
CSS oklch()
67% 0.08 286

#908DC6 is a mid-toned, cool purple. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #908DC6

Not just a swatch — here's how #908DC6 works with other colors. Named schemes with #908DC6 in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Cool Gray keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Japanese Sand Base · 5 colors

Cool Gray sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Coastal Morning Lead · 5 colors

Cool Gray opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Minimal Editorial Surface · 5 colors

Cool Gray is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cool Gray carrying the quiet middle.

Tech Product Signal · 5 colors

Cool Gray is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Cool Gray.

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Color Lab

How #908DC6 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 36/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 58/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 33/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 55/100
Moderate
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 40/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 32/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 63/100
High
Strong interactive accent — visible and can carry a legible label.
Surface fit 43/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 88/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #908DC6

For UI
For branding
For interior
For fashion

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 6.0:1. Use
Subtle surface Use #EAEAF2 for cards and hover fills. Tint 80
Avoid beside #A28CC5 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #908DC6 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #908DC6;
  --color-base-rgb: 144 141 198;
  --color-base-oklch: oklch(66.8% 0.084 286.3);
  --color-50: #F5F5FA;
  --color-100: #E4E3F2;
  --color-200: #CAC9E4;
  --color-300: #A4A2CD;
  --color-400: #807EB4;
  --color-500: #605D97;
  --color-600: #4E4C75;
  --color-700: #3B3A55;
  --color-800: #292938;
  --color-900: #1B1A23;
  --color-on-base: #141310;
}