Nearest named color: Iceberg
#90ABE0
#90ABE0
Nearest named
Iceberg
Family
Blue
Lightness
74.0%
Chroma
0.083
Hue angle
263.5°
Temperature
Cool
Contrast on white
2.31:1 · Fail
Contrast on black
8.04:1 · AAA
Web-safe
#9999CC
CSS oklch()
74% 0.08 264

#90ABE0 is a soft, cool violet. On the Color Lab it reads clean and engineered. It reproduces cleanly in print.

Palettes built on #90ABE0

Not just a swatch — here's how #90ABE0 works with other colors. Named schemes with #90ABE0 in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Iceberg keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Iceberg opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Iceberg sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Iceberg is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Iceberg.

Minimal Editorial Surface · 5 colors

Iceberg is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Iceberg carrying the quiet middle.

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Color Lab

How #90ABE0 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 29/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 63/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 26/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 44/100
Moderate
A faint retro warmth without tipping into sepia.
Luxury 33/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 32/100
Low
Recognisable but shares space with nearby hues.
UI accent fit 41/100
Moderate
Workable accent with care around contrast.
Surface fit 50/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 85/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #90ABE0

For UI
For branding
For interior
For fashion
People also use #90ABE0 with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 8.0:1. Use
Subtle surface Use #EBEFF6 for cards and hover fills. Tint 80
Avoid beside #9090E0 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #90ABE0 at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #90ABE0;
  --color-base-rgb: 144 171 224;
  --color-base-oklch: oklch(74.0% 0.083 263.5);
  --color-50: #F3F6FC;
  --color-100: #DFE7F7;
  --color-200: #BFCFED;
  --color-300: #93ACDC;
  --color-400: #6B8AC7;
  --color-500: #496AAC;
  --color-600: #3E5584;
  --color-700: #31405E;
  --color-800: #232C3E;
  --color-900: #171C26;
  --color-on-base: #141310;
}