Nearest named color: Maya Blue
#90BADF
#90BADF
Nearest named
Maya Blue
Family
Blue
Lightness
77.2%
Chroma
0.070
Hue angle
245.5°
Temperature
Cool
Contrast on white
2.04:1 · Fail
Contrast on black
9.09:1 · AAA
Web-safe
#99CCCC
CSS oklch()
77% 0.07 245

#90BADF is a soft, cool blue. On the Color Lab it reads clean and engineered. It is too pale to lead as a primary accent and reproduces cleanly in print.

Palettes built on #90BADF

Not just a swatch — here's how #90BADF works with other colors. Named schemes with #90BADF in its natural role, and a note on why the supporting colors balance it.

Nordic Calm Accent · 5 colors

Maya Blue keeps this Nordic scheme quiet — cool greys and a soft white around it, a muted-blue support and a charcoal anchor.

Coastal Morning Lead · 5 colors

Maya Blue opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.

Japanese Sand Base · 5 colors

Maya Blue sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Tech Product Signal · 5 colors

Maya Blue is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Maya Blue.

Minimal Editorial Surface · 5 colors

Maya Blue is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Maya Blue carrying the quiet middle.

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Color Lab

How #90BADF actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 30/100
Cool
Reads cool and recessive — calming, technical, good for trust-led UI.
Softness 68/100
High
Soft and easy on the eye — gentle backdrops, calm surfaces.
Depth 22/100
Low
Airy and open — recedes, leaves the composition light.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 36/100
Low
A faint retro warmth without tipping into sepia.
Luxury 29/100
Low
Understated — leans refined without going austere.
Brand distinctiveness 27/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 30/100
Low
Weak as an action color — too pale, too dark or too muted to signal.
Surface fit 57/100
Moderate
Usable as a tinted surface in measured doses.
Print safety 84/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #90BADF

For UI
For branding
For interior
For fashion
People also use #90BADF with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AAA
Body text Do not use for body copy on light surfaces. Avoid
Large display Only on dark surfaces. Avoid
Background Pair with #141310 text at 9.1:1. Use
Subtle surface Use #EBF1F6 for cards and hover fills. Tint 80
Avoid beside #90A0DF — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #90BADF at work across the surfaces designers actually ship.

Website / UI
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #90BADF;
  --color-base-rgb: 144 186 223;
  --color-base-oklch: oklch(77.2% 0.070 245.5);
  --color-50: #F3F8FC;
  --color-100: #DFEBF6;
  --color-200: #C0D8ED;
  --color-300: #94BADB;
  --color-400: #6B9CC7;
  --color-500: #4A7EAB;
  --color-600: #3F6383;
  --color-700: #31495E;
  --color-800: #23313E;
  --color-900: #171F26;
  --color-on-base: #141310;
}