What color is #91010B?

#91010B is a dark, vivid red. In RGB it is rgb(145, 1, 11), and in HSL hsl(356, 99%, 29%).

Is #91010B accessible as text?

On white, #91010B has a contrast ratio of 9.49:1 (passes WCAG AA for body text); on black it is 2.21:1 (fails). For text placed on #91010B, use white for the best readability.

What is the closest Tailwind color to #91010B?

The nearest Tailwind CSS token is red-900 (#82181A).

What colors go well with #91010B?

#91010B pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #019389. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #91010B below.

Is #91010B good for buttons?

#91010B works well for buttons and highlights, but use white text on #91010B — black text only reaches 2.21:1, below the 4.5:1 needed for normal-size labels.

Is #91010B the same as CSS darkred?

No — #91010B is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color.

#91010B Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #91010B

Not just a swatch — here's how #91010B works with other colors. Named schemes with #91010B in its natural role, and a note on why the supporting colors balance it.

Warm Autumn Interior Dominant · 5 colors

Dominant #91010B Secondary #B76326 Accent #787743 Surface #F4EBDD Anchor #3B2A21

This palette keeps Sangria as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Modern Café Dominant · 5 colors

Dominant #91010B Anchor #3A2A21 Surface #F0E2D0 Accent #969664 Secondary #3C3833

Sangria anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #91010B Secondary #7B4927 Surface #EAD9C0 Accent #43503A Anchor #5A222E

Sangria plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #91010B Surface #F3E6D6 Anchor #5F2037 Accent #E6C2C1 Secondary #332B2E

Sangria sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #91010B Secondary #926560 Support #9B9186 Ink #17140F

Sangria is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Sangria carrying the quiet middle.

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Color Lab

How #91010B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 96/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 30/100

Low

Firm and assertive — carries weight and contrast.

Depth 61/100

High

Mid depth — usable as an accent or a muted ground.

Naturalness 61/100

High

Organic, earthy character — at home in wellness, food and craft brands.

Vintage feel 45/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 61/100

High

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 45/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 77/100

High

Strong interactive accent — visible and can carry a legible label.

Surface fit 13/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #91010B

For UI

For branding

For interior

For fashion

People also use #91010B with

Medium Violet Red Brown Teal Gainsboro Espresso

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.5:1. Use

Subtle surface Use #F5C1C4 for cards and hover fills. Tint 80

Avoid beside #932801 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #91010B at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #91010B;
  --color-base-rgb: 145 1 11;
  --color-base-oklch: oklch(41.3% 0.168 27.2);
  --color-50: #FEF0F1;
  --color-100: #FDD8DA;
  --color-200: #FCB1B6;
  --color-300: #F77880;
  --color-400: #EB4752;
  --color-500: #D2232F;
  --color-600: #9F232B;
  --color-700: #6F1F25;
  --color-800: #48191C;
  --color-900: #2C1113;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  sangria: {
    50: '#FEF0F1',
    100: '#FDD8DA',
    200: '#FCB1B6',
    300: '#F77880',
    400: '#EB4752',
    500: '#D2232F',
    600: '#9F232B',
    700: '#6F1F25',
    800: '#48191C',
    900: '#2C1113',
  },
}

$base: #91010B;
$base-ink: #FFFFFF;
$base-50: #FEF0F1;
$base-100: #FDD8DA;
$base-200: #FCB1B6;
$base-300: #F77880;
$base-400: #EB4752;
$base-500: #D2232F;
$base-600: #9F232B;
$base-700: #6F1F25;
$base-800: #48191C;
$base-900: #2C1113;
$base-hover: #760108;
$base-subtle: #F2A0A5;

{
    "color": {
        "base": {
            "value": "#91010B",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F1",
                "type": "color"
            },
            "100": {
                "value": "#FDD8DA",
                "type": "color"
            },
            "200": {
                "value": "#FCB1B6",
                "type": "color"
            },
            "300": {
                "value": "#F77880",
                "type": "color"
            },
            "400": {
                "value": "#EB4752",
                "type": "color"
            },
            "500": {
                "value": "#D2232F",
                "type": "color"
            },
            "600": {
                "value": "#9F232B",
                "type": "color"
            },
            "700": {
                "value": "#6F1F25",
                "type": "color"
            },
            "800": {
                "value": "#48191C",
                "type": "color"
            },
            "900": {
                "value": "#2C1113",
                "type": "color"
            }
        }
    }
}

Palettes built on #91010B

Color Lab

Pairs with #91010B

UI roles & guardrails

In real applications

Scales

Every model

Export