#910343 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #910343 works with other colors. Named schemes with #910343 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #910343 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #910343 at work across the surfaces designers actually ship.
:root {
--color-base: #910343;
--color-base-rgb: 145 3 67;
--color-base-oklch: oklch(42.4% 0.169 4.2);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FCB1D2;
--color-300: #F67AB1;
--color-400: #E84A91;
--color-500: #CF2672;
--color-600: #9D255B;
--color-700: #6E2144;
--color-800: #48192E;
--color-900: #2C121D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FCB1D2',
300: '#F67AB1',
400: '#E84A91',
500: '#CF2672',
600: '#9D255B',
700: '#6E2144',
800: '#48192E',
900: '#2C121D',
},
}
$base: #910343; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FCB1D2; $base-300: #F67AB1; $base-400: #E84A91; $base-500: #CF2672; $base-600: #9D255B; $base-700: #6E2144; $base-800: #48192E; $base-900: #2C121D; $base-hover: #740235; $base-subtle: #F0A1C5;
{
"color": {
"base": {
"value": "#910343",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FCB1D2",
"type": "color"
},
"300": {
"value": "#F67AB1",
"type": "color"
},
"400": {
"value": "#E84A91",
"type": "color"
},
"500": {
"value": "#CF2672",
"type": "color"
},
"600": {
"value": "#9D255B",
"type": "color"
},
"700": {
"value": "#6E2144",
"type": "color"
},
"800": {
"value": "#48192E",
"type": "color"
},
"900": {
"value": "#2C121D",
"type": "color"
}
}
}
}