#91035B is a mid-toned, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #91035B works with other colors. Named schemes with #91035B in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #91035B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #91035B at work across the surfaces designers actually ship.
:root {
--color-base: #91035B;
--color-base-rgb: 145 3 91;
--color-base-oklch: oklch(43.3% 0.178 351.7);
--color-50: #FEF0F9;
--color-100: #FDD8EF;
--color-200: #FCB1DF;
--color-300: #F67AC6;
--color-400: #E84AAC;
--color-500: #CF268E;
--color-600: #9D256F;
--color-700: #6E2150;
--color-800: #481936;
--color-900: #2C1222;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F9',
100: '#FDD8EF',
200: '#FCB1DF',
300: '#F67AC6',
400: '#E84AAC',
500: '#CF268E',
600: '#9D256F',
700: '#6E2150',
800: '#481936',
900: '#2C1222',
},
}
$base: #91035B; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8EF; $base-200: #FCB1DF; $base-300: #F67AC6; $base-400: #E84AAC; $base-500: #CF268E; $base-600: #9D256F; $base-700: #6E2150; $base-800: #481936; $base-900: #2C1222; $base-hover: #740248; $base-subtle: #F0A1D2;
{
"color": {
"base": {
"value": "#91035B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8EF",
"type": "color"
},
"200": {
"value": "#FCB1DF",
"type": "color"
},
"300": {
"value": "#F67AC6",
"type": "color"
},
"400": {
"value": "#E84AAC",
"type": "color"
},
"500": {
"value": "#CF268E",
"type": "color"
},
"600": {
"value": "#9D256F",
"type": "color"
},
"700": {
"value": "#6E2150",
"type": "color"
},
"800": {
"value": "#481936",
"type": "color"
},
"900": {
"value": "#2C1222",
"type": "color"
}
}
}
}