What color is #910D40?

#910D40 is a dark, vivid rose. In RGB it is rgb(145, 13, 64), and in HSL hsl(337, 84%, 31%).

Is #910D40 accessible as text?

On white, #910D40 has a contrast ratio of 8.99:1 (passes WCAG AA for body text); on black it is 2.34:1 (fails). For text placed on #910D40, use white for the best readability.

What is the closest Tailwind color to #910D40?

The nearest Tailwind CSS token is rose-900 (#8B0836).

What colors go well with #910D40?

#910D40 pairs cleanly with neutrals — cream, taupe, charcoal and cool grays — and with its complementary #0D915F. In UI, a softer accent is often easier to use than the exact complement. Explore the harmonies, shades, tints and ready-made palettes for #910D40 below.

Is #910D40 good for buttons?

#910D40 works well for buttons and highlights, but use white text on #910D40 — black text only reaches 2.34:1, below the 4.5:1 needed for normal-size labels.

Is #910D40 the same as CSS darkred?

No — #910D40 is not the CSS named color darkred, but darkred (#8B0000) is the closest CSS named color by perceptual color distance — it sits in a different color family, so treat it as a rough reference, not a match.

#910D40 Color — HEX, RGB, HSL, Palette & Shades

Palettes built on #910D40

Not just a swatch — here's how #910D40 works with other colors. Named schemes with #910D40 in its natural role, and a note on why the supporting colors balance it.

Modern Café Dominant · 5 colors

Dominant #910D40 Anchor #3B2A21 Surface #F1E2D1 Accent #999563 Secondary #3C3833

Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Vintage Leather Lead · 5 colors

Lead #910D40 Secondary #7C482A Surface #EBD9C1 Accent #444F39 Anchor #5A2230

Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Berry & Cream Lead · 5 colors

Lead #910D40 Surface #F4E6D7 Anchor #5E2039 Accent #E6C2C3 Secondary #332B2E

Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Warm Autumn Interior Dominant · 5 colors

Dominant #910D40 Secondary #B8622B Accent #7A7641 Surface #F5EBDD Anchor #3C2A21

This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.

Minimal Editorial Surface · 5 colors

Surface #F7F4EF Accent #910D40 Secondary #946971 Support #9B9087 Ink #17140F

Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.

Build a working theme in the generator →

Color Lab

How #910D40 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 85/100

Warm

Reads warm and advancing — inviting, energetic, draws the eye forward.

Softness 31/100

Low

Firm and assertive — carries weight and contrast.

Depth 60/100

Moderate

Mid depth — usable as an accent or a muted ground.

Naturalness 31/100

Low

Loosely natural — an earthy edge without being rustic.

Vintage feel 46/100

Moderate

A faint retro warmth without tipping into sepia.

Luxury 60/100

Moderate

Restrained and premium — deep, quiet, high-end packaging and fashion.

Brand distinctiveness 44/100

Moderate

Recognisable but shares space with nearby hues.

UI accent fit 82/100

Very high

Strong interactive accent — visible and can carry a legible label.

Surface fit 12/100

Very low

Too saturated or mid-toned for big areas — keep it to accents.

Print safety 82/100

Very high

Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #910D40

For UI

For branding

For interior

For fashion

People also use #910D40 with

Byzantine Cherry Red Sea Green Gainsboro Taupe

UI roles & guardrails

Primary action Safe as a filled button with white label. AAA

Body text Passes on white at 16px and above. Pass

Large display Fine for headings 24px+ on white. Pass

Background Pair with white text at 9.0:1. Use

Subtle surface Use #F1C7D7 for cards and hover fills. Tint 80

Avoid beside #910D13 — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #910D40 at work across the surfaces designers actually ship.

Website / UI

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Dashboard

Revenue

$48.2k ▲ 12%

Brand

AVELINE

Studio

Poster

Nov 14 · 8PM

NIGHT
MARKET

Packaging

BLOOM

Botanical Wash

250 ml

Interior

Every model

Export

:root {
  --color-base: #910D40;
  --color-base-rgb: 145 13 64;
  --color-base-oklch: oklch(42.7% 0.163 6.7);
  --color-50: #FEF0F6;
  --color-100: #FDD8E6;
  --color-200: #F8B4CE;
  --color-300: #EE81AB;
  --color-400: #DF5389;
  --color-500: #C43069;
  --color-600: #952D55;
  --color-700: #69253F;
  --color-800: #451C2C;
  --color-900: #2A131C;
  --color-on-base: #FFFFFF;
}

// tailwind.config.js
colors: {
  cranberry: {
    50: '#FEF0F6',
    100: '#FDD8E6',
    200: '#F8B4CE',
    300: '#EE81AB',
    400: '#DF5389',
    500: '#C43069',
    600: '#952D55',
    700: '#69253F',
    800: '#451C2C',
    900: '#2A131C',
  },
}

$base: #910D40;
$base-ink: #FFFFFF;
$base-50: #FEF0F6;
$base-100: #FDD8E6;
$base-200: #F8B4CE;
$base-300: #EE81AB;
$base-400: #DF5389;
$base-500: #C43069;
$base-600: #952D55;
$base-700: #69253F;
$base-800: #451C2C;
$base-900: #2A131C;
$base-hover: #740A33;
$base-subtle: #ECA9C2;

{
    "color": {
        "base": {
            "value": "#910D40",
            "type": "color"
        },
        "onBase": {
            "value": "#FFFFFF",
            "type": "color"
        },
        "scale": {
            "50": {
                "value": "#FEF0F6",
                "type": "color"
            },
            "100": {
                "value": "#FDD8E6",
                "type": "color"
            },
            "200": {
                "value": "#F8B4CE",
                "type": "color"
            },
            "300": {
                "value": "#EE81AB",
                "type": "color"
            },
            "400": {
                "value": "#DF5389",
                "type": "color"
            },
            "500": {
                "value": "#C43069",
                "type": "color"
            },
            "600": {
                "value": "#952D55",
                "type": "color"
            },
            "700": {
                "value": "#69253F",
                "type": "color"
            },
            "800": {
                "value": "#451C2C",
                "type": "color"
            },
            "900": {
                "value": "#2A131C",
                "type": "color"
            }
        }
    }
}

Palettes built on #910D40

Color Lab

Pairs with #910D40

UI roles & guardrails

In real applications

Scales

Every model

Export