#910D48 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #910D48 works with other colors. Named schemes with #910D48 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #910D48 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #910D48 at work across the surfaces designers actually ship.
:root {
--color-base: #910D48;
--color-base-rgb: 145 13 72;
--color-base-oklch: oklch(42.9% 0.165 2.3);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #F8B4D3;
--color-300: #EE81B2;
--color-400: #DF5392;
--color-500: #C43073;
--color-600: #952D5C;
--color-700: #692544;
--color-800: #451C2E;
--color-900: #2A131D;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#F8B4D3',
300: '#EE81B2',
400: '#DF5392',
500: '#C43073',
600: '#952D5C',
700: '#692544',
800: '#451C2E',
900: '#2A131D',
},
}
$base: #910D48; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #F8B4D3; $base-300: #EE81B2; $base-400: #DF5392; $base-500: #C43073; $base-600: #952D5C; $base-700: #692544; $base-800: #451C2E; $base-900: #2A131D; $base-hover: #740A3A; $base-subtle: #ECA9C7;
{
"color": {
"base": {
"value": "#910D48",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#F8B4D3",
"type": "color"
},
"300": {
"value": "#EE81B2",
"type": "color"
},
"400": {
"value": "#DF5392",
"type": "color"
},
"500": {
"value": "#C43073",
"type": "color"
},
"600": {
"value": "#952D5C",
"type": "color"
},
"700": {
"value": "#692544",
"type": "color"
},
"800": {
"value": "#451C2E",
"type": "color"
},
"900": {
"value": "#2A131D",
"type": "color"
}
}
}
}