#910E4F is a mid-toned, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #910E4F works with other colors. Named schemes with #910E4F in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #910E4F actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #910E4F at work across the surfaces designers actually ship.
:root {
--color-base: #910E4F;
--color-base-rgb: 145 14 79;
--color-base-oklch: oklch(43.2% 0.167 358.6);
--color-50: #FEF0F7;
--color-100: #FCD9EB;
--color-200: #F8B5D6;
--color-300: #ED83B8;
--color-400: #DD5599;
--color-500: #C3327A;
--color-600: #942E61;
--color-700: #692647;
--color-800: #441D30;
--color-900: #2A141F;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FCD9EB',
200: '#F8B5D6',
300: '#ED83B8',
400: '#DD5599',
500: '#C3327A',
600: '#942E61',
700: '#692647',
800: '#441D30',
900: '#2A141F',
},
}
$base: #910E4F; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FCD9EB; $base-200: #F8B5D6; $base-300: #ED83B8; $base-400: #DD5599; $base-500: #C3327A; $base-600: #942E61; $base-700: #692647; $base-800: #441D30; $base-900: #2A141F; $base-hover: #730B3F; $base-subtle: #EBA9CA;
{
"color": {
"base": {
"value": "#910E4F",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FCD9EB",
"type": "color"
},
"200": {
"value": "#F8B5D6",
"type": "color"
},
"300": {
"value": "#ED83B8",
"type": "color"
},
"400": {
"value": "#DD5599",
"type": "color"
},
"500": {
"value": "#C3327A",
"type": "color"
},
"600": {
"value": "#942E61",
"type": "color"
},
"700": {
"value": "#692647",
"type": "color"
},
"800": {
"value": "#441D30",
"type": "color"
},
"900": {
"value": "#2A141F",
"type": "color"
}
}
}
}