#910F41 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #910F41 works with other colors. Named schemes with #910F41 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #910F41 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #910F41 at work across the surfaces designers actually ship.
:root {
--color-base: #910F41;
--color-base-rgb: 145 15 65;
--color-base-oklch: oklch(42.8% 0.162 6.3);
--color-50: #FEF1F6;
--color-100: #FCD9E7;
--color-200: #F7B5CF;
--color-300: #EC83AB;
--color-400: #DC5689;
--color-500: #C2336A;
--color-600: #932E55;
--color-700: #682740;
--color-800: #441D2C;
--color-900: #2A141C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF1F6',
100: '#FCD9E7',
200: '#F7B5CF',
300: '#EC83AB',
400: '#DC5689',
500: '#C2336A',
600: '#932E55',
700: '#682740',
800: '#441D2C',
900: '#2A141C',
},
}
$base: #910F41; $base-ink: #FFFFFF; $base-50: #FEF1F6; $base-100: #FCD9E7; $base-200: #F7B5CF; $base-300: #EC83AB; $base-400: #DC5689; $base-500: #C2336A; $base-600: #932E55; $base-700: #682740; $base-800: #441D2C; $base-900: #2A141C; $base-hover: #720C33; $base-subtle: #EBAAC3;
{
"color": {
"base": {
"value": "#910F41",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF1F6",
"type": "color"
},
"100": {
"value": "#FCD9E7",
"type": "color"
},
"200": {
"value": "#F7B5CF",
"type": "color"
},
"300": {
"value": "#EC83AB",
"type": "color"
},
"400": {
"value": "#DC5689",
"type": "color"
},
"500": {
"value": "#C2336A",
"type": "color"
},
"600": {
"value": "#932E55",
"type": "color"
},
"700": {
"value": "#682740",
"type": "color"
},
"800": {
"value": "#441D2C",
"type": "color"
},
"900": {
"value": "#2A141C",
"type": "color"
}
}
}
}