#910FC4 is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, bold and ownable. It carries a legible label as a UI accent and sits well as a supporting tone.
Not just a swatch — here's how #910FC4 works with other colors. Named schemes with #910FC4 in its natural role, and a note on why the supporting colors balance it.
Dark Violet sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
Dark Violet is the vivid signal in this product UI — on a near-black surface with cool white, a slate grey and a lighter tint of Dark Violet.
Dark Violet is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Dark Violet carrying the quiet middle.
Dark Violet opens this coastal palette with sea-glass and warm sand alongside it, grounded by driftwood grey and a deep-navy anchor.
Dark Violet glows at the center of this sunset palette, joined by coral and gold, deepened by a plum anchor and cooled with cream.
How #910FC4 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #910FC4 at work across the surfaces designers actually ship.
:root {
--color-base: #910FC4;
--color-base-rgb: 145 15 196;
--color-base-oklch: oklch(50.2% 0.244 312.3);
--color-50: #FAF0FE;
--color-100: #F3D8FD;
--color-200: #E5B3F9;
--color-300: #D080EF;
--color-400: #B852E0;
--color-500: #9B2FC6;
--color-600: #782B96;
--color-700: #56256A;
--color-800: #391C45;
--color-900: #24132A;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
dark-violet: {
50: '#FAF0FE',
100: '#F3D8FD',
200: '#E5B3F9',
300: '#D080EF',
400: '#B852E0',
500: '#9B2FC6',
600: '#782B96',
700: '#56256A',
800: '#391C45',
900: '#24132A',
},
}
$base: #910FC4; $base-ink: #FFFFFF; $base-50: #FAF0FE; $base-100: #F3D8FD; $base-200: #E5B3F9; $base-300: #D080EF; $base-400: #B852E0; $base-500: #9B2FC6; $base-600: #782B96; $base-700: #56256A; $base-800: #391C45; $base-900: #24132A; $base-hover: #730C9C; $base-subtle: #DFB4EF;
{
"color": {
"base": {
"value": "#910FC4",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FAF0FE",
"type": "color"
},
"100": {
"value": "#F3D8FD",
"type": "color"
},
"200": {
"value": "#E5B3F9",
"type": "color"
},
"300": {
"value": "#D080EF",
"type": "color"
},
"400": {
"value": "#B852E0",
"type": "color"
},
"500": {
"value": "#9B2FC6",
"type": "color"
},
"600": {
"value": "#782B96",
"type": "color"
},
"700": {
"value": "#56256A",
"type": "color"
},
"800": {
"value": "#391C45",
"type": "color"
},
"900": {
"value": "#24132A",
"type": "color"
}
}
}
}