#91304E is a mid-toned, warm red. On the Color Lab it reads with a faded, vintage edge, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #91304E works with other colors. Named schemes with #91304E in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #91304E actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #91304E at work across the surfaces designers actually ship.
:root {
--color-base: #91304E;
--color-base-rgb: 145 48 78;
--color-base-oklch: oklch(46.0% 0.133 5.0);
--color-50: #FCF3F6;
--color-100: #F5E0E7;
--color-200: #EBC2CF;
--color-300: #D897AC;
--color-400: #C2708A;
--color-500: #A64E6A;
--color-600: #804255;
--color-700: #5C3340;
--color-800: #3C242C;
--color-900: #25181C;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FCF3F6',
100: '#F5E0E7',
200: '#EBC2CF',
300: '#D897AC',
400: '#C2708A',
500: '#A64E6A',
600: '#804255',
700: '#5C3340',
800: '#3C242C',
900: '#25181C',
},
}
$base: #91304E; $base-ink: #FFFFFF; $base-50: #FCF3F6; $base-100: #F5E0E7; $base-200: #EBC2CF; $base-300: #D897AC; $base-400: #C2708A; $base-500: #A64E6A; $base-600: #804255; $base-700: #5C3340; $base-800: #3C242C; $base-900: #25181C; $base-hover: #74273F; $base-subtle: #E2BEC9;
{
"color": {
"base": {
"value": "#91304E",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FCF3F6",
"type": "color"
},
"100": {
"value": "#F5E0E7",
"type": "color"
},
"200": {
"value": "#EBC2CF",
"type": "color"
},
"300": {
"value": "#D897AC",
"type": "color"
},
"400": {
"value": "#C2708A",
"type": "color"
},
"500": {
"value": "#A64E6A",
"type": "color"
},
"600": {
"value": "#804255",
"type": "color"
},
"700": {
"value": "#5C3340",
"type": "color"
},
"800": {
"value": "#3C242C",
"type": "color"
},
"900": {
"value": "#25181C",
"type": "color"
}
}
}
}