Nearest named color: Amethyst
#9174AA
#9174AA
Nearest named
Amethyst
Family
Purple
Lightness
60.7%
Chroma
0.086
Hue angle
308.5°
Temperature
Neutral-leaning
Contrast on white
3.98:1 · AA Large
Contrast on black
4.67:1 · AA
Web-safe
#996699
CSS oklch()
61% 0.09 309

#9174AA is a mid-toned, temperate magenta. On the Color Lab it reads clean and engineered, with a faded, vintage edge. It carries a legible label as a UI accent and reproduces cleanly in print.

Palettes built on #9174AA

Not just a swatch — here's how #9174AA works with other colors. Named schemes with #9174AA in its natural role, and a note on why the supporting colors balance it.

Berry & Cream Lead · 5 colors

Amethyst sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.

Vintage Leather Lead · 5 colors

Amethyst plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.

Modern Café Dominant · 5 colors

Amethyst anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.

Japanese Sand Base · 5 colors

Amethyst sets a calm, sun-bleached base here, wrapped in bone and paper off-whites and a soft greige, with a single ink accent for wabi-sabi restraint.

Minimal Editorial Surface · 5 colors

Amethyst is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Amethyst carrying the quiet middle.

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Color Lab

How #9174AA actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.

Warmth 45/100
Neutral
Balanced temperature — flexible, sits between warm and cool schemes.
Softness 53/100
Moderate
Middle-weight — neither delicate nor heavy.
Depth 39/100
Low
Mid depth — usable as an accent or a muted ground.
Naturalness 0/100
Very low
Reads engineered rather than organic — synthetic, digital.
Vintage feel 69/100
High
Faded, nostalgic quality — editorial, heritage and retro work.
Luxury 46/100
Moderate
Understated — leans refined without going austere.
Brand distinctiveness 23/100
Low
Quiet and neutral — a supporting tone, not a signature.
UI accent fit 80/100
Very high
Strong interactive accent — visible and can carry a legible label.
Surface fit 36/100
Low
Usable as a tinted surface in measured doses.
Print safety 90/100
Very high
Reproduces faithfully in CMYK — safe for packaging and print.

Pairs with #9174AA

For UI
For branding
For interior
For fashion
People also use #9174AA with

UI roles & guardrails

Primary action Safe as a filled button with near-black label. AA
Body text Do not use for body copy on light surfaces. Avoid
Large display Fine for headings 24px+ on white. Pass
Background Pair with #141310 text at 4.7:1. Use
Subtle surface Use #E9E5EC for cards and hover fills. Tint 80
Avoid beside #A374AA — the hue gap is too small to read as intentional. Clash

In real applications

Not a swatch to memorise — a color to build with. Here is #9174AA at work across the surfaces designers actually ship.

Website / UI
Northwind Sign up
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Dashboard
Revenue
$48.2k ▲ 12%
Brand
AVELINE
Studio
Poster
Nov 14 · 8PM
NIGHT
MARKET
Packaging
BLOOM
Botanical Wash
250 ml
Interior

Scales

ShadesBase darkened in 10% steps
TintsBase lifted toward white
TonesSaturation removed, lightness held
Monochromatic scaleDesign-system ready, 50–900

Every model

Export

:root {
  --color-base: #9174AA;
  --color-base-rgb: 145 116 170;
  --color-base-oklch: oklch(60.7% 0.086 308.5);
  --color-50: #F7F5F9;
  --color-100: #EBE5F0;
  --color-200: #D7CCE0;
  --color-300: #B9A8C7;
  --color-400: #9A85AD;
  --color-500: #7C6590;
  --color-600: #625270;
  --color-700: #483E51;
  --color-800: #312B36;
  --color-900: #1F1B22;
  --color-on-base: #141310;
}