#930446 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #930446 works with other colors. Named schemes with #930446 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #930446 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #930446 at work across the surfaces designers actually ship.
:root {
--color-base: #930446;
--color-base-rgb: 147 4 70;
--color-base-oklch: oklch(42.9% 0.171 3.3);
--color-50: #FEF0F7;
--color-100: #FDD8E9;
--color-200: #FCB1D4;
--color-300: #F57AB4;
--color-400: #E84A94;
--color-500: #CE2775;
--color-600: #9C265D;
--color-700: #6E2145;
--color-800: #471A2F;
--color-900: #2B121E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FDD8E9',
200: '#FCB1D4',
300: '#F57AB4',
400: '#E84A94',
500: '#CE2775',
600: '#9C265D',
700: '#6E2145',
800: '#471A2F',
900: '#2B121E',
},
}
$base: #930446; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8E9; $base-200: #FCB1D4; $base-300: #F57AB4; $base-400: #E84A94; $base-500: #CE2775; $base-600: #9C265D; $base-700: #6E2145; $base-800: #471A2F; $base-900: #2B121E; $base-hover: #770339; $base-subtle: #F0A3C7;
{
"color": {
"base": {
"value": "#930446",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8E9",
"type": "color"
},
"200": {
"value": "#FCB1D4",
"type": "color"
},
"300": {
"value": "#F57AB4",
"type": "color"
},
"400": {
"value": "#E84A94",
"type": "color"
},
"500": {
"value": "#CE2775",
"type": "color"
},
"600": {
"value": "#9C265D",
"type": "color"
},
"700": {
"value": "#6E2145",
"type": "color"
},
"800": {
"value": "#471A2F",
"type": "color"
},
"900": {
"value": "#2B121E",
"type": "color"
}
}
}
}