#930449 is a mid-toned, warm red. On the Color Lab it reads quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #930449 works with other colors. Named schemes with #930449 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #930449 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #930449 at work across the surfaces designers actually ship.
:root {
--color-base: #930449;
--color-base-rgb: 147 4 73;
--color-base-oklch: oklch(43.0% 0.171 1.7);
--color-50: #FEF0F7;
--color-100: #FDD8EA;
--color-200: #FCB1D5;
--color-300: #F57AB6;
--color-400: #E84A96;
--color-500: #CE2778;
--color-600: #9C265F;
--color-700: #6E2146;
--color-800: #471A30;
--color-900: #2B121E;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F7',
100: '#FDD8EA',
200: '#FCB1D5',
300: '#F57AB6',
400: '#E84A96',
500: '#CE2778',
600: '#9C265F',
700: '#6E2146',
800: '#471A30',
900: '#2B121E',
},
}
$base: #930449; $base-ink: #FFFFFF; $base-50: #FEF0F7; $base-100: #FDD8EA; $base-200: #FCB1D5; $base-300: #F57AB6; $base-400: #E84A96; $base-500: #CE2778; $base-600: #9C265F; $base-700: #6E2146; $base-800: #471A30; $base-900: #2B121E; $base-hover: #77033B; $base-subtle: #F0A3C8;
{
"color": {
"base": {
"value": "#930449",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F7",
"type": "color"
},
"100": {
"value": "#FDD8EA",
"type": "color"
},
"200": {
"value": "#FCB1D5",
"type": "color"
},
"300": {
"value": "#F57AB6",
"type": "color"
},
"400": {
"value": "#E84A96",
"type": "color"
},
"500": {
"value": "#CE2778",
"type": "color"
},
"600": {
"value": "#9C265F",
"type": "color"
},
"700": {
"value": "#6E2146",
"type": "color"
},
"800": {
"value": "#471A30",
"type": "color"
},
"900": {
"value": "#2B121E",
"type": "color"
}
}
}
}