#930C64 is a mid-toned, warm red. On the Color Lab it reads clean and engineered. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #930C64 works with other colors. Named schemes with #930C64 in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #930C64 actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #930C64 at work across the surfaces designers actually ship.
:root {
--color-base: #930C64;
--color-base-rgb: 147 12 100;
--color-base-oklch: oklch(44.3% 0.179 348.2);
--color-50: #FEF0F9;
--color-100: #FDD8F0;
--color-200: #F9B4E1;
--color-300: #EE81C8;
--color-400: #DF53AE;
--color-500: #C53091;
--color-600: #962C71;
--color-700: #6A2552;
--color-800: #451C37;
--color-900: #2A1322;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F9',
100: '#FDD8F0',
200: '#F9B4E1',
300: '#EE81C8',
400: '#DF53AE',
500: '#C53091',
600: '#962C71',
700: '#6A2552',
800: '#451C37',
900: '#2A1322',
},
}
$base: #930C64; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD8F0; $base-200: #F9B4E1; $base-300: #EE81C8; $base-400: #DF53AE; $base-500: #C53091; $base-600: #962C71; $base-700: #6A2552; $base-800: #451C37; $base-900: #2A1322; $base-hover: #75094F; $base-subtle: #ECA8D4;
{
"color": {
"base": {
"value": "#930C64",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD8F0",
"type": "color"
},
"200": {
"value": "#F9B4E1",
"type": "color"
},
"300": {
"value": "#EE81C8",
"type": "color"
},
"400": {
"value": "#DF53AE",
"type": "color"
},
"500": {
"value": "#C53091",
"type": "color"
},
"600": {
"value": "#962C71",
"type": "color"
},
"700": {
"value": "#6A2552",
"type": "color"
},
"800": {
"value": "#451C37",
"type": "color"
},
"900": {
"value": "#2A1322",
"type": "color"
}
}
}
}