#930E5B is a mid-toned, warm red. On the Color Lab it reads clean and engineered, quietly premium. It carries a legible label as a UI accent and reproduces cleanly in print.
Not just a swatch — here's how #930E5B works with other colors. Named schemes with #930E5B in its natural role, and a note on why the supporting colors balance it.
Cranberry anchors this café scheme as the warm mid-tone, lifted by latte cream and a muted sage accent and grounded by espresso brown and a warm charcoal.
Cranberry plays the worn-leather lead, deepened by saddle brown and an oxblood anchor, softened by aged cream and cooled by a muted forest green.
Cranberry sits between cream and a deep berry here, softened by a blush accent and grounded by charcoal.
This palette keeps Cranberry as the dominant warm neutral, balanced by muted terracotta and olive earth tones and grounded by a deep espresso anchor.
Cranberry is the single accent in this high-contrast editorial system — set on near-white paper against near-black ink, with a warm grey and a desaturated tint of Cranberry carrying the quiet middle.
How #930E5B actually behaves in design work — read from its OKLCH lightness, chroma and hue, not just its raw numbers. Ten signals to help you decide where this color earns its place.
Not a swatch to memorise — a color to build with. Here is #930E5B at work across the surfaces designers actually ship.
:root {
--color-base: #930E5B;
--color-base-rgb: 147 14 91;
--color-base-oklch: oklch(44.0% 0.173 352.9);
--color-50: #FEF0F9;
--color-100: #FDD9EE;
--color-200: #F8B4DC;
--color-300: #ED82C1;
--color-400: #DE54A4;
--color-500: #C33187;
--color-600: #952D6A;
--color-700: #69264D;
--color-800: #441C34;
--color-900: #2A1320;
--color-on-base: #FFFFFF;
}
// tailwind.config.js
colors: {
cranberry: {
50: '#FEF0F9',
100: '#FDD9EE',
200: '#F8B4DC',
300: '#ED82C1',
400: '#DE54A4',
500: '#C33187',
600: '#952D6A',
700: '#69264D',
800: '#441C34',
900: '#2A1320',
},
}
$base: #930E5B; $base-ink: #FFFFFF; $base-50: #FEF0F9; $base-100: #FDD9EE; $base-200: #F8B4DC; $base-300: #ED82C1; $base-400: #DE54A4; $base-500: #C33187; $base-600: #952D6A; $base-700: #69264D; $base-800: #441C34; $base-900: #2A1320; $base-hover: #770B4A; $base-subtle: #ECAAD0;
{
"color": {
"base": {
"value": "#930E5B",
"type": "color"
},
"onBase": {
"value": "#FFFFFF",
"type": "color"
},
"scale": {
"50": {
"value": "#FEF0F9",
"type": "color"
},
"100": {
"value": "#FDD9EE",
"type": "color"
},
"200": {
"value": "#F8B4DC",
"type": "color"
},
"300": {
"value": "#ED82C1",
"type": "color"
},
"400": {
"value": "#DE54A4",
"type": "color"
},
"500": {
"value": "#C33187",
"type": "color"
},
"600": {
"value": "#952D6A",
"type": "color"
},
"700": {
"value": "#69264D",
"type": "color"
},
"800": {
"value": "#441C34",
"type": "color"
},
"900": {
"value": "#2A1320",
"type": "color"
}
}
}
}